{"id":50251,"date":"2008-06-03T14:25:27","date_gmt":"2008-06-03T12:25:27","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/fix-knorr-przepis-na-kazdy-dzien\/"},"modified":"2008-06-03T14:25:27","modified_gmt":"2008-06-03T12:25:27","slug":"fix-knorr-przepis-na-kazdy-dzien","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/fix-knorr-przepis-na-kazdy-dzien.html","title":{"rendered":"Fix Knorr: przepis na ka\u017cdy dzie\u0144"},"content":{"rendered":"<p>Kampania oparta jest na rysunku talerza, przedstawionym w postaci komiksowej chmurki, kt&oacute;ra unosi si\u0119 nad g\u0142owami bohater&oacute;w reklamy. Jest to odziwerciedlenie pytania, na kt&oacute;re odpowied\u017a brzmi: &#8222;Fix Knorr &#8211; przepis na ka\u017cdy dzie\u0144.&#8221;<\/p>\n<p>Kampania obecna jest w telewizji, prasie i na outdoorze. Za koncepcj\u0119 kreatywn\u0105 kampanii oraz produkcj\u0119 TV i prasy odpowiedzialne s\u0105 agencje DDB i JWT. Outdoor, dzia\u0142ania ambientowe i materia\u0142y POS przygotowa\u0142y agencje Heureka oraz Edda. Za zakup medi&oacute;w odpowiada dom mediowy PHD, natomiast Feedback\/Hill&amp;Knowlton &#8211; agencja PR zaj\u0119\u0142a si\u0119 komunikacj\u0105 z mediami.<\/p>\n","protected":false},"excerpt":{"rendered":"Nowa kampania reklamowa Fix&oacute;w odpowiada na pytanie: &#8222;Co dzi\u015b na obiad?&#8221;.","protected":false},"author":1,"featured_media":50252,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[472,2625,370,509,445],"class_list":{"0":"post-50251","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ddb","9":"tag-feedback-hill-knowlton","10":"tag-heureka","11":"tag-jwt","12":"tag-phd","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=50251"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50251\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/50252"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=50251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=50251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=50251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}