{"id":50213,"date":"2008-06-04T13:05:50","date_gmt":"2008-06-04T11:05:50","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/carat-coraz-blizej-budzetu-disneya\/"},"modified":"2008-06-04T13:05:50","modified_gmt":"2008-06-04T11:05:50","slug":"carat-coraz-blizej-budzetu-disneya","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/carat-coraz-blizej-budzetu-disneya.html","title":{"rendered":"Carat coraz bli\u017cej bud\u017cetu Disney&#8217;a"},"content":{"rendered":"<p>Warto\u015b\u0107 bud\u017cetu szacowana jest na oko\u0142o 100 mln funt&oacute;w. Przetarg rozpocz\u0105\u0142 si\u0119 w pa\u017adzierniku ubieg\u0142ego roku i doprowadzi\u0142 do ostatecznej rozgrywki pomi\u0119dzy Carat i ZenithOptimedia. W\u015br&oacute;d agencji, kt&oacute;re odpad\u0142y we wcze\u015bniejszym etapie znalaz\u0142y si\u0119 nale\u017c\u0105cy do WPP MindShare oraz MPG ze stajni Havas Media.<\/p>\n<p>Przegl\u0105dem obj\u0119te s\u0105 niemal wszystkie jednostki koncernu Disney, z Walt Disney Pictures, Walt Disney Studios Home Entertainment oraz Miramax w\u0142\u0105cznie. Przez ostatnie 14 lat bud\u017cet koncernu by\u0142 w r\u0119kach nale\u017c\u0105cych do Aegis agencji Carat oraz Vizeum.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Carat, nale\u017c\u0105ca do Aegis, zachowa najprawdopodobniej paneuropejski bud\u017cet Walt Disney Studios.","protected":false},"author":1,"featured_media":50214,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[150,602,250],"class_list":{"0":"post-50213","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-carat","9":"tag-disney","10":"tag-zenithoptimedia","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=50213"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50213\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/50214"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=50213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=50213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=50213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}