{"id":50170,"date":"2008-06-05T12:25:04","date_gmt":"2008-06-05T10:25:04","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/lowe-przejmuje-budzet-electroluxa\/"},"modified":"2008-06-05T12:25:04","modified_gmt":"2008-06-05T10:25:04","slug":"lowe-przejmuje-budzet-electroluxa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/lowe-przejmuje-budzet-electroluxa.html","title":{"rendered":"Lowe przejmuje bud\u017cet Electroluxa"},"content":{"rendered":"<p>Lowe obs\u0142ugiwa\u0107 b\u0119dzie trzy marki Electrolux, AEG oraz Zanussi, posiadaj\u0105ce w swojej ofercie gam\u0119 produkt&oacute;w gospodarstwa domowego: pralki, suszarki, zmywarki do naczy\u0144, kuchenki czy odkurzacze. Szwecka dywizja agencji odpowiedzialna by\u0142a do tej pory jedynie za mark\u0119 Electrolux, obecnie przejmuje r&oacute;wnie\u017c zadania BBH zwi\u0105zane z AEG i Zanussi.<\/p>\n<p>&#8211; Lowe dowi&oacute;d\u0142 swojej kreatywnej doskona\u0142o\u015bci, wykaza\u0142 si\u0119 \u015bwietn\u0105 znajomo\u015bci\u0105 i przywi\u0105zaniem do ambicji i priorytet&oacute;w firmy Electrolux poprzez prac\u0119 dla naszej g\u0142&oacute;wnej marki &#8211; komentuje wyb&oacute;r Enderson Guimaraes, starszy wiceprezes produktu i marki w Electrolux.<\/p>\n<p>Obs\u0142ug\u0105 Electrolux zajmie si\u0119 Lowe Brindfors, za marki AEG i Zanussi odpowiada\u0107 b\u0119dzie czeska dywizja Lowe. Obszar reklamy cyfrowej prowadzony b\u0119dzie w Szwecji. &#8211; Nie ma wi\u0119kszej oznaki zaufania klienta, ni\u017c zwi\u0119kszenie obowi\u0105zk&oacute;w &#8211; stwierdza Tony Wright, prezes Lowe Worldwide. &#8211; Decyzja Electrolux jest \u015bwiadectwem naszej dobrej pracy w ci\u0105gu ostatnich kilku lat.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Lowe pokona\u0142a Bartle Bogle Hegarty oraz BBDO w walce o paneuropejski bud\u017cet reklamowy Electroluxa.","protected":false},"author":1,"featured_media":50171,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[1471,203],"class_list":{"0":"post-50170","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-electrolux","9":"tag-lowe","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=50170"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50170\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/50171"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=50170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=50170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=50170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}