{"id":50060,"date":"2008-06-09T14:18:20","date_gmt":"2008-06-09T12:18:20","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tbwa-dla-axa-ubezpieczenia\/"},"modified":"2008-06-09T14:18:20","modified_gmt":"2008-06-09T12:18:20","slug":"tbwa-dla-axa-ubezpieczenia","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/tbwa-dla-axa-ubezpieczenia.html","title":{"rendered":"TBWA dla AXA Ubezpieczenia"},"content":{"rendered":"<p>Kampania promuje cen\u0119 pakietu ubezpiecze\u0144 komunikacyjnych OC i AC. Jej celem jest przekonanie kierowc&oacute;w do zakupu ubezpieczenia i motywowanie potencjalnych klient&oacute;w do kontaktu z AXA Ubezpieczenia za po\u015brednictwem Centrum Obs\u0142ugi Klienta &#8211; infolinii 95 22 oraz strony internetowej Axa.pl.<\/p>\n<p>Dzia\u0142ania komunikacyjne obejmuj\u0105 wy\u0142\u0105cznie telewizj\u0119. Podczas kampanii emitowane b\u0119d\u0105 dwa spoty w formie animacji rysunkowej po\u0142\u0105czonej ze zdj\u0119ciami filmowymi, w tym jeden nawi\u0105zuj\u0105cy do odbywaj\u0105cych si\u0119 w czerwcu Mistrzostw Europy w pi\u0142ce no\u017cnej.<\/p>\n<p>Za opracowanie strategii i przygotowanie kreacji odpowiedzialna jest agencja TBWA. Za planowanie i zakup medi&oacute;w odpowiada jest dom mediowy Media Direction OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"7 czerwca br. rozpocz\u0119\u0142a si\u0119 nowa kampania telewizyjna AXA Ubezpieczenia przygotowana przez agencj\u0119 TBWA.","protected":false},"author":1,"featured_media":50061,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[333,303],"class_list":{"0":"post-50060","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-omd","9":"tag-tbwa","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=50060"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50060\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/50061"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=50060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=50060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=50060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}