{"id":50011,"date":"2008-06-10T13:13:31","date_gmt":"2008-06-10T11:13:31","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/cyfrowa-mapa-pomocna-w-marketingu\/"},"modified":"2008-06-10T13:13:31","modified_gmt":"2008-06-10T11:13:31","slug":"cyfrowa-mapa-pomocna-w-marketingu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/cyfrowa-mapa-pomocna-w-marketingu.html","title":{"rendered":"Cyfrowa mapa pomocna w marketingu"},"content":{"rendered":"<p>&#8211; narz\u0119dzia s\u0142u\u017c\u0105cego do optymalizacji analiz marketingowych i sprzeda\u017cowych. Baza obejmuje ok. 5 milion&oacute;w rekord&oacute;w w Polsce.<\/p>\n<p>GfK &#8211; Imagis Address Points to po\u0142\u0105czenie mapy cyfrowej Polski z baz\u0105 danych PESEL oraz indeks&oacute;w si\u0142y nabywczej GfK Polonia. Umo\u017cliwia m.in. szczeg&oacute;\u0142owe badanie potencja\u0142u punkt&oacute;w sprzeda\u017cy, optymalizacj\u0119 dzia\u0142a\u0144 z zakresu marketingu bezpo\u015bredniego, czy profilowanie kampanii do \u015bci\u015ble okre\u015blonych grup docelowych.<\/p>\n<p>Narz\u0119dzie Address Points oferuje m.in. takie dane takie, jak liczba mieszka\u0144 czy typ zabudowy, szczeg&oacute;\u0142owe informacje na temat mieszka\u0144c&oacute;w w podziale na wiek i p\u0142e\u0107 (w 36 kategoriach). Ka\u017cdy adres ma tak\u017ce przypisany kod pocztowy.<\/p>\n<p>&#8211; Nasze narz\u0119dzie z powodzeniem wykorzystuj\u0105 ju\u017c firmy telekomunikacyjne, sieci handlowe czy operatorzy reklamy zewn\u0119trznej &#8211; m&oacute;wi Ma\u0142gorzata Bartnicka, prezes zarz\u0105du Imagis.<\/p>\n","protected":false},"excerpt":{"rendered":"Imagis we wsp&oacute;\u0142pracy z instytutem badawczym GfK Polonia wprowadzi\u0142 now\u0105 wersj\u0119 Address Points&#8230;","protected":false},"author":1,"featured_media":50012,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[1824],"class_list":{"0":"post-50011","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-gfk-polonia","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=50011"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50011\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/50012"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=50011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=50011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=50011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}