{"id":50001,"date":"2008-06-10T13:39:59","date_gmt":"2008-06-10T11:39:59","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/simply-cola-od-red-bulla\/"},"modified":"2008-06-10T13:39:59","modified_gmt":"2008-06-10T11:39:59","slug":"simply-cola-od-red-bulla","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/simply-cola-od-red-bulla.html","title":{"rendered":"Simply Cola od Red Bulla"},"content":{"rendered":"<p>Producent przeznaczy 2 mln funt&oacute;w na kampani\u0119 swojego nowego napoju w Wlk. Brytanii, podkre\u015blaj\u0105c g\u0142&oacute;wnie naturalno\u015b\u0107 produktu. Red Bull rezygnuje ze swoich tradycyjnych kresk&oacute;wek i sloganu &#8222;Red Bull doda ci skrzyde\u0142&#8221; na rzecz lodowych figur w kszta\u0142cie byka, kt&oacute;re znajduj\u0105 si\u0119 w logo producenta.<\/p>\n<p>Has\u0142o &#8222;A Cola From Red Bull, Strong &amp; Natural&#8221; odnosi si\u0119 do 23 sk\u0142adnik&oacute;w zawartych w napoju. Red Bull zapewnia, \u017ce do \u017cadnej z puszek napoju nie trafi\u0142y konserwanty, sztuczne dodatki, kwas fosforowy, \u015brodki nadaj\u0105ce kolor lub smak. Firma podkre\u015bla r&oacute;wnocze\u015bnie, \u017ce jest to jedyny tego typu nap&oacute;j zawieraj\u0105cy zar&oacute;wno wyci\u0105gi z&nbsp; orzech&oacute;w koli, jak i li\u015bci koki.<\/p>\n<p>Kampania stworzona przez Kastner &amp; Partner rozpocznie si\u0119 16 czerwca. Producent zamierza mi\u0119dzy innymi rozda\u0107 Brytyjczykom 250 tys. puszek&nbsp; nowego napoju.<\/p>\n<p>Liderem tego rynku ju\u017c od wielu lat jest Coca-Cola. Zgodnie z danymi z pa\u017adziernika ubieg\u0142ego roku, przedstawionymi przez Nielsen, firma sprzeda\u0142a towary za 940 mln funt&oacute;w, wyprzedzaj\u0105c znacznie swojego g\u0142&oacute;wnego rywala Pepsi, odpowiadaj\u0105cego za sprzeda\u017c na poziomie 225 mln funt&oacute;w.<\/p>\n<p>Nie wiadomo, kiedy produkt pojawi si\u0119 w Polsce.<\/p>\n","protected":false},"excerpt":{"rendered":"Red Bull wchodzi na konkurencyjny rynek napoj&oacute;w orze\u017awiaj\u0105cych z nowym produktem &#8211; Red Bull Simply Cola.","protected":false},"author":1,"featured_media":50002,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[842],"class_list":{"0":"post-50001","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-red-bull","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=50001"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/50001\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/50002"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=50001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=50001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=50001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}