{"id":49923,"date":"2008-06-11T15:27:25","date_gmt":"2008-06-11T13:27:25","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tatrzanski-park-narodowy-po-rebrandingu\/"},"modified":"2008-06-11T15:27:25","modified_gmt":"2008-06-11T13:27:25","slug":"tatrzanski-park-narodowy-po-rebrandingu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/tatrzanski-park-narodowy-po-rebrandingu.html","title":{"rendered":"Tatrza\u0144ski Park Narodowy po rebrandingu"},"content":{"rendered":"<p>&#8211; W trosce o dobro tatrza\u0144skiej przyrody oraz turyst&oacute;w odwiedzajacych jedyny w Polsce obszar o charakterze wysokog&oacute;rskim, dyrekcja Tatrza\u0144skiego Parku Narodowego podj\u0119\u0142a dzia\u0142ania maj\u0105ce usprawni\u0107 komunikacj\u0119 pomi\u0119dzy pracownikami parku a turystami &#8211; napisano w komunikacie skierowanym do medi&oacute;w.<\/p>\n<p>W sk\u0142ad projektu wchodz\u0105 strategia repozycjonowania marki, projekty wszystkich materia\u0142&oacute;w korporacyjnych, tablic informacyjnych oraz tablic kierunkowych, a tak\u017ce layout nowej strony internetowej parku.<\/p>\n<p>Aktualnie trwaj\u0105 ostatnie prace projektowe nad system komunikacji wizualnej TPN. Autorami strony graficznej projektu s\u0105 El\u017cbieta Skrzypek (dyrektor kreatywny) i Wojciech Staniewski (designer).<\/p>\n<p>Strategia marki zosta\u0142a przygotowywana przez Bakalie Studio Brandingowe z u\u017cyciem autorskich narz\u0119dzi strategicznych, takich jak QUAD i BrandTree.<\/p>\n","protected":false},"excerpt":{"rendered":"Tatrza\u0144ski Park Narodowy od\u015bwie\u017ca sw&oacute;j wizerunek. Agencja Bakalie stworzy\u0142a kompleksow\u0105 strategi\u0119 rebrandingu oraz komunikacji wizualnej marki.","protected":false},"author":1,"featured_media":49924,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2839],"class_list":{"0":"post-49923","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-bakalie","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=49923"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49923\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/49924"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=49923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=49923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=49923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}