{"id":49875,"date":"2008-06-12T14:19:25","date_gmt":"2008-06-12T12:19:25","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wojewodzki-i-figurski-w-formie\/"},"modified":"2008-06-12T14:19:25","modified_gmt":"2008-06-12T12:19:25","slug":"wojewodzki-i-figurski-w-formie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wojewodzki-i-figurski-w-formie.html","title":{"rendered":"Wojew\u00f3dzki i Figurski w formie"},"content":{"rendered":"<p>Kampania wizerunkowa Eski zwi\u0105zana jest z rozszerzeniem zasi\u0119gu stacji na 18 miast w Polsce. Pomys\u0142odawcy postanowili po\u0142o\u017cy\u0107 szczeg&oacute;lny nacisk na zachowanie &#8222;wizerunkowej ci\u0105g\u0142o\u015bci opartej na skandalu, kontrowersji i niepokornym poczuciu humoru&#8221;.<\/p>\n<p>Nowe reklamy mo\u017cna ogl\u0105da\u0107 za po\u015brednictwem prasy, outdooru, internetu i ambient medi&oacute;w. Autorem fotografii jest w\u0142oski zesp&oacute;\u0142 LSD Photographers.<\/p>\n<p>Ze strony agencji Grey w przygotowaniu kampanii uczestniczyli: Robert Le\u015bniewski (art director), Katarzyna So\u015bnierz (creative director) i Grzegorz Waliczek (deputy creative director) oraz Piotr Laskowski (account supervisor).<\/p>\n<p>Grey Warszawa tworzy kampani\u0119 promuj\u0105c\u0105 audycje Wojew&oacute;dzkiego i Figurskiego po raz trzeci. W ubieg\u0142ych latach agencja przygotowywa\u0142a dla tego duetu kampanie &#8222;Naga Prawda&#8221; oraz &#8222;Kogo zjedz\u0105 na \u015bniadanie&#8221;, z kt&oacute;rych druga zdoby\u0142a br\u0105zow\u0105 nagrod\u0119 Effie w 2004 r.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;W dobrej formie od rana &#8211; Wojew&oacute;dzki i Figurski w Esce Rock&#8221; to kampania promuj\u0105ca audycj\u0119 &#8222;Poranny WF&#8221; w Esce Rock.","protected":false},"author":1,"featured_media":49876,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[668],"class_list":{"0":"post-49875","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-eska-rock","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=49875"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49875\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/49876"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=49875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=49875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=49875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}