{"id":49815,"date":"2008-06-13T15:49:29","date_gmt":"2008-06-13T13:49:29","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/o2-przegrywa-sprawe-o-logo\/"},"modified":"2008-06-13T15:49:29","modified_gmt":"2008-06-13T13:49:29","slug":"o2-przegrywa-sprawe-o-logo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/o2-przegrywa-sprawe-o-logo.html","title":{"rendered":"O2 przegrywa spraw\u0119 o logo"},"content":{"rendered":"<p>Sp&oacute;r dotyczy\u0142 u\u017cycia logo konkurencyjnej firmy w reklamie por&oacute;wnawczej. Europejski S\u0105d Sprawiedliwo\u015bci orzek\u0142, \u017ce reklamodawca mo\u017ce u\u017cywa\u0107 znak&oacute;w firmowych konkurencji, rzetelnie por&oacute;wnuj\u0105c oferty, je\u017celi tylko nie wprowadzi to w b\u0142\u0105d konsument&oacute;w.<\/p>\n<p>&#8211; Ta decyzja jest prokonsumencka i sprzyja konkurencyjno\u015bci. To wspania\u0142a wiadomo\u015b\u0107 dla konsument&oacute;w w ca\u0142ej Europie &#8211; stwierdza dyrektor marketingu i sprzeda\u017cy 3, Marc Allera. &#8211; 3 wierzy, \u017ce konsumenci powinni by\u0107 zawsze w stanie por&oacute;wna\u0107 dost\u0119pne na rynku oferty, by uzyska\u0107 pewno\u015b\u0107, \u017ce dokonuj\u0105 w\u0142a\u015bciwego wyboru.<\/p>\n<p>D\u0142ugotrwa\u0142y sp&oacute;r pomi\u0119dzy 3 a O2 rozpocz\u0105\u0142 si\u0119 w 2004 r., gdy 3 ruszy\u0142o z kampani\u0105 reklamow\u0105 &#8222;Pay as you go&#8221;, w kt&oacute;rej por&oacute;wnywa\u0142o swoje taryfy z ofertami konkurencji. O2 twierdzi, \u017ce przedstawione w spocie dane mog\u0142y wprowadzi\u0107 w b\u0142\u0105d konsument&oacute;w, a dodatkowo operator bezprawnie u\u017cy\u0142 zastrze\u017conego znaku firmowego O2.<\/p>\n","protected":false},"excerpt":{"rendered":"Operator kom&oacute;rkowy 3 wygrywa trwaj\u0105cy cztery lata proces wytoczony przez rywala, firm\u0119 O2.","protected":false},"author":1,"featured_media":49816,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2174,858],"class_list":{"0":"post-49815","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-2174","9":"tag-o2","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=49815"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49815\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/49816"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=49815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=49815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=49815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}