{"id":49811,"date":"2008-06-13T15:55:24","date_gmt":"2008-06-13T13:55:24","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mitsubishi-wybiera-traffic\/"},"modified":"2008-06-13T15:55:24","modified_gmt":"2008-06-13T13:55:24","slug":"mitsubishi-wybiera-traffic","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mitsubishi-wybiera-traffic.html","title":{"rendered":"Mitsubishi wybiera Traffic"},"content":{"rendered":"<p>Traffic wyprzedzi\u0142 w wy\u015bcigu o bud\u017cet obecn\u0105 agencj\u0119 koncernu, BBDO. Poprzedni przetarg organizowany by\u0142 w 2004 r., gdy Mitsubishi boryka\u0142o si\u0119 z niemal 25 proc. spadkiem sprzeda\u017cy. Problemy te nie przesz\u0142y jeszcze do historii, w maju bie\u017c\u0105cego roku koncern zanotowa\u0142 19 proc. obni\u017ck\u0119 ilo\u015bci sprzedawanych aut, kt&oacute;rej nie by\u0142y w stanie przem&oacute;c dobre wyniki modelu Lancer oraz kampania &#8222;It&#8217;s Go Time&#8221; prowadzona przez BBDO.<\/p>\n<p>Nowa agencja koncernu odpowiedzialna b\u0119dzie za kreatywny oraz interaktywny bud\u017cet Mitsubishi, kt&oacute;ry Nielsen szacuje na ok. 185 mln dolar&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"Nale\u017c\u0105ca do Cimarron Group agencja Traffic wygrywa przetarg na 185-milionowy bud\u017cet Mitsubishi.","protected":false},"author":1,"featured_media":49812,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[690,864,2663],"class_list":{"0":"post-49811","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-bbdo","9":"tag-mitsubishi","10":"tag-traffic","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=49811"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49811\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/49812"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=49811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=49811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=49811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}