{"id":49805,"date":"2008-06-13T16:42:58","date_gmt":"2008-06-13T14:42:58","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/plus-straszy-pieklem\/"},"modified":"2008-06-13T16:42:58","modified_gmt":"2008-06-13T14:42:58","slug":"plus-straszy-pieklem","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/plus-straszy-pieklem.html","title":{"rendered":"Plus straszy piek\u0142em"},"content":{"rendered":"<p>Zosta\u0142a ona stworzona przez agencj\u0119 Young &amp; Rubicam Brands i pokazuje piek\u0142o, kt&oacute;re ma by\u0107 ostrze\u017ceniem dla nieuczciwej konkurencji.<\/p>\n<p>Grup\u0105 docelow\u0105 kampanii s\u0105 w\u0142a\u015bcicele prywatnych firm, g\u0142&oacute;wnie mieszka\u0144cy miast w wieku od 25 do 54 lat.<\/p>\n<p>Kampania promocyjna Plusa ruszy\u0142a na pocz\u0105tku czerwca i obj\u0119\u0142a swoim zasi\u0119giem pras\u0119, radio i telewizj\u0119, LCD screens, stron\u0119 WWW klienta oraz ulotki i plakaty w punktach sprzeda\u017cy. Jej zako\u0144czenie planowane jest na 29 czerwca.<\/p>\n<p>Za planowanie i zakup medi&oacute;w odpowiedzialny jest Universal McCann.<\/p>\n","protected":false},"excerpt":{"rendered":"Nieuczciwi operatorzy sma\u017c\u0105 si\u0119 w piekle &#8211; to nowa kampania marki Plus dla Firm.","protected":false},"author":1,"featured_media":49806,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[243,224,334],"class_list":{"0":"post-49805","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-plus-gsm","9":"tag-universal-mccann","10":"tag-young-rubicam","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=49805"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49805\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/49806"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=49805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=49805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=49805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}