{"id":49723,"date":"2008-06-16T16:34:00","date_gmt":"2008-06-16T14:34:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/sony-ericsson-promuje-nowe-telefony-2\/"},"modified":"2008-06-16T16:34:00","modified_gmt":"2008-06-16T14:34:00","slug":"sony-ericsson-promuje-nowe-telefony-2","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/sony-ericsson-promuje-nowe-telefony-2.html","title":{"rendered":"Sony Ericsson promuje nowe telefony"},"content":{"rendered":"<p>Celem kampanii jest kreowanie wizerunku marki Sony Ericsson Walkman jako lidera w kategorii telefon&oacute;w muzycznych, budowanie \u015bwiadomo\u015bci nowych modeli telefon&oacute;w oraz stworzenia mo\u017cliwo\u015bci ich przetestowania.<\/p>\n<p>Dzia\u0142ania reklamowe skierowane s\u0105 do m\u0142odzie\u017cy w wieku 14-24 lata, otwartej na nowe do\u015bwiadczenia, dla kt&oacute;rej muzyka stanowi wa\u017cny element \u017cycia.<\/p>\n<p>Kampania ATL obejmuje telewizj\u0119, pras\u0119 oraz outdoor. W ramach kampanii BTL organizowany jest cykl letnich event&oacute;w towarzysz\u0105cych wydarzeniom muzycznych. Uczestnicy imprez mog\u0105 stworzy\u0107 w\u0142asne graffiti, kt&oacute;re b\u0119dzie zaprezentowane na wielkoformatowym no\u015bniku w centrum miasta.<\/p>\n<p>Dodatkowo prowadzona b\u0119dzie komunikacja on-line, w ramach kt&oacute;rej zostanie uruchomiony nowy kana\u0142 muzyczny Sony Ericsson na Platformie Gadu Radio.<\/p>\n<p>Za przygotowanie komunikacji w zakresie dzia\u0142a\u0144 ATL i BTL odpowiada agencja IQ Marketing. Za planowanie medi&oacute;w odpowiada dom mediowy Mediaedge:cia.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &#8222;Music Leadership Campaign&#8221; Sony Ericsson rozpocz\u0105\u0142 og&oacute;lnopolsk\u0105 kampani\u0119 wizerunkow\u0105 &#8211; promocyjn\u0105.","protected":false},"author":1,"featured_media":49724,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[853,1424],"class_list":{"0":"post-49723","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-iq-marketing","9":"tag-mediaedgecia","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=49723"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49723\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/49724"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=49723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=49723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=49723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}