{"id":49697,"date":"2008-06-17T12:08:13","date_gmt":"2008-06-17T10:08:13","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/plytka-wyobraznia-to-kalectwo\/"},"modified":"2008-06-17T12:08:13","modified_gmt":"2008-06-17T10:08:13","slug":"plytka-wyobraznia-to-kalectwo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/plytka-wyobraznia-to-kalectwo.html","title":{"rendered":"P\u0142ytka wyobra\u017ania to kalectwo"},"content":{"rendered":"<p>przed tragicznymi i cz\u0119sto<br \/>\nnieodwracalnymi skutkami nieprzemy\u015blanych skok&oacute;w do wody.<\/p>\n<p>Kampania obejmuje dzia\u0142ania typu ATL i BTL. W jej ramach nadawane s\u0105 spoty na antenie TVP oraz w telewizji Vectra, kt&oacute;ra do 31 sierpnia wyemituje ich ponad tysi\u0105c. <\/p>\n<p>Ponadto, o kampanii b\u0119d\u0105 informowa\u0107 reklamy prasowe, 40 billboard&oacute;w rozmieszczonych na Pomorzu, gdzie najcz\u0119\u015bciej dochodzi do wypadk&oacute;w nad wod\u0105 oraz 500 reklam w metrze.<\/p>\n<p>Dodatkowo partnerzy kampanii: Stra\u017c Miejska, Stra\u017c Po\u017carna, WOPR, Polski Zwi\u0105zek Kajakowy, Polski Zwi\u0105zek \u017beglarski, PKP Przewozy Regionalne, PKP Dworce Kolejowe, PKS Warszawa oraz ZHP dystrybuuj\u0105 w ca\u0142ej Polsce ponad 6 tys. plakat&oacute;w. Informacje o kampanii publikowane s\u0105 r&oacute;wnie\u017c w materia\u0142ach promocyjnych sieci Biedronka.<\/p>\n<p>Organizatorem kampanii jest Stowarzyszenie Przyjaci&oacute;\u0142 Integracji.<\/p>\n<p>Kreacj\u0119 &#8222;P\u0142ytka wyobra\u017ania to kalectwo&#8221; stworzy\u0142 Young and Rubicam Brands. Za planowanie i zakup medi&oacute;w odpowiada organizator akcji.<\/p>\n","protected":false},"excerpt":{"rendered":"Rusza VIII edycja kampanii &#8222;P\u0142ytka wyobra\u017ania to kalectwo&#8221;, kt&oacute;ra ma na\ncelu ostrze\u017cenie m\u0142odych ludzi&#8230;","protected":false},"author":1,"featured_media":49698,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[334],"class_list":{"0":"post-49697","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-young-rubicam","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=49697"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49697\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/49698"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=49697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=49697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=49697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}