{"id":49689,"date":"2008-06-17T13:31:44","date_gmt":"2008-06-17T11:31:44","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/grey-przejmuje-budzet-escady\/"},"modified":"2008-06-17T13:31:44","modified_gmt":"2008-06-17T11:31:44","slug":"grey-przejmuje-budzet-escady","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/grey-przejmuje-budzet-escady.html","title":{"rendered":"Grey przejmuje bud\u017cet Escady"},"content":{"rendered":"<p>Nale\u017c\u0105ca do WPP agencja odpowiedzialna b\u0119dzie zar&oacute;wno za globaln\u0105 kampani\u0119 reklamow\u0105 linii zapachowej Escada, jak i kilku innych produkt&oacute;w koncernu. Dotychczas bud\u017cet marki by\u0142 w r\u0119kach agencji Wieden &amp; Kennedy. &#8211; Grey jest wspania\u0142ym partnerem marketingowym, wnosz\u0105c wspania\u0142\u0105 kreatywno\u015b\u0107 w proces budowy wizerunku naszych kompozycji zapachowych &#8211; stwierdza Oliver Kastalio, wiceprezes Procter &amp; Gamble.<\/p>\n<p>Globalne obowi\u0105zki Escada prowadzone b\u0119d\u0105 przez paryskie biuro sieci, Callegari Berville Grey. Agencja posiada liczne i si\u0119gaj\u0105ce 50. lat wstecz kontakty z P&amp;G, odpowiadaj\u0105c mi\u0119dzy innymi za kampanie reklamowe Hugo Boss, Jean Patou oraz Lacoste. &#8211; To wspania\u0142e zwyci\u0119stwo i dow&oacute;d zaufania ze strony Procter &amp; Gamble, naszego d\u0142ugoletniego klienta &#8211; stwierdza Jim Heekin, prezes Grey Group. &#8211; Jeste\u015bmy zaanga\u017cowani w zwi\u0119kszanie \u015bwiadomo\u015bci marki Escada i wprowadzanie nowych zapach&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"Grey przejmuje globalny bud\u017cet nale\u017c\u0105cej do Procter &amp; Gamble marki Escada.","protected":false},"author":1,"featured_media":49690,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[66,104],"class_list":{"0":"post-49689","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-grey","9":"tag-procter-gamble","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=49689"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49689\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/49690"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=49689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=49689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=49689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}