{"id":49617,"date":"2008-06-18T15:13:00","date_gmt":"2008-06-18T13:13:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/bav-consulting-o-co-brandingu\/"},"modified":"2008-06-18T15:13:00","modified_gmt":"2008-06-18T13:13:00","slug":"bav-consulting-o-co-brandingu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/bav-consulting-o-co-brandingu.html","title":{"rendered":"BAV Consulting o co-brandingu"},"content":{"rendered":"<p>Przy u\u017cyciu Brand Corellation Index mo\u017cna okre\u015bli\u0107 miar\u0119 podobie\u0144stwa wizerunku pomi\u0119dzy por&oacute;wnywanymi markami, co mo\u017ce by\u0107 u\u017cyteczne przy szukaniu partner&oacute;w czy planowania sponsoringu.<\/p>\n<p>Przyk\u0142adowo, przy u\u017cyciu BCI opracowano, w jakim stopniu wybrane marki pasuj\u0105 do kilku popularnych medi&oacute;w. Wyniki prezentowane s\u0105 w skali od 1 do -1 , gdzie 1 oznacza idealne po\u0142\u0105czenie, a -1 antymark\u0119.<\/p>\n<p>W przypadku MTV wska\u017anik BCI dla piwa Dog In The Fog wynosi 0,67, konsoli Xbox 0,66, a Pepsi Light 0,61. W przypadku Polskiego Radia wska\u017anik dla&nbsp; Fiata&nbsp; wynosi 0,44, dla BiC 0,43, a dla \u017bytniej 0,40. Je\u017celi por&oacute;wnamy Interia.pl z Inteligo, Media Markt oraz Link4, otrzymamy odpowiednio 0,55, 0,49 oraz 0,47.<\/p>\n","protected":false},"excerpt":{"rendered":"BAV Consulting wprowadzi\u0142o do swojej oferty nowe narz\u0119dzie, kt&oacute;re bada zale\u017cno\u015bci pomi\u0119dzy markami.","protected":false},"author":1,"featured_media":49618,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[2569],"class_list":{"0":"post-49617","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-bav","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=49617"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49617\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/49618"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=49617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=49617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=49617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}