{"id":49573,"date":"2008-06-19T13:07:38","date_gmt":"2008-06-19T11:07:38","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rosnie-liczba-reklam-motoryzacyjnych-w-sieci\/"},"modified":"2008-06-19T13:07:38","modified_gmt":"2008-06-19T11:07:38","slug":"rosnie-liczba-reklam-motoryzacyjnych-w-sieci","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/rosnie-liczba-reklam-motoryzacyjnych-w-sieci.html","title":{"rendered":"Ro\u015bnie liczba reklam motoryzacyjnych w sieci"},"content":{"rendered":"<p>Badania przeprowadzone przez TNS Media Intelligence wskazuj\u0105, \u017ce przemys\u0142 motoryzacyjny z roku na rok zmniejsza nak\u0142ady na reklam\u0119. W ci\u0105gu dw&oacute;ch ostatnich lat wydatki te spad\u0142y z poziomu 10,7 mld dol. w 2005 r. do 9,4 mld dol. w roku ubieg\u0142ym. <\/p>\n<p>Zmniejszenie bud\u017cet&oacute;w reklamowych najbardziej uderzy\u0142o w gazety, kt&oacute;rych przychody z reklam motoryzacyjnych spad\u0142y o 52,6 proc. oraz magazyny (14,5 proc.). Najlepiej w tym zestawieniu wypad\u0142 internet, jako jedyny ze wszystkich medi&oacute;w rosn\u0105c o 119 proc. do poziomu 610 mln dol., plasuj\u0105c si\u0119 na trzecim miejscu po telewizji i magazynach pod wzgl\u0119dem najwi\u0119kszych wydatk&oacute;w reklamowych bran\u017cy.<\/p>\n","protected":false},"excerpt":{"rendered":"Bran\u017ca motoryzacyjna coraz cz\u0119\u015bciej zwraca si\u0119 w stron\u0119 internetu, by w ten spos&oacute;b dotrze\u0107 do potencjalnych klient&oacute;w.","protected":false},"author":1,"featured_media":49574,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[369],"class_list":{"0":"post-49573","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"tag-tns","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=49573"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49573\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/49574"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=49573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=49573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=49573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}