{"id":49495,"date":"2008-06-20T12:24:33","date_gmt":"2008-06-20T10:24:33","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/gwiazdy-tenisa-w-kampanii-wta\/"},"modified":"2008-06-20T12:24:33","modified_gmt":"2008-06-20T10:24:33","slug":"gwiazdy-tenisa-w-kampanii-wta","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/gwiazdy-tenisa-w-kampanii-wta.html","title":{"rendered":"Gwiazdy tenisa w kampanii WTA"},"content":{"rendered":"<p>Kampania &#8222;Lookong for a hero?&#8221; przygotowana przez Grey, Schematic i GCI Group obecna b\u0119dzie w prasie, telewizji oraz internecie. W spotach wyst\u0105pi 28 zawodniczek, w\u015br&oacute;d kt&oacute;rych znalaz\u0142y si\u0119 gwiazdy tenisa: Maria Sharapova, Ana Ivanovic oraz Venus Williams.<\/p>\n<p>Reklamy pojawi\u0105 si\u0119 w ESPN, CNN, USA Today oraz kilku magazynach sportowych. Kampania, na kt&oacute;r\u0105 Sony Ericsson wyda 5 mln dol., zakrojona jest na trzy lata, przy czym najwi\u0119ksza intensywno\u015b\u0107 przypada\u0107 b\u0119dzie na okresy rozgrywek WTA.<\/p>\n<p>Spoty pokazuj\u0105 wybitne tenisistki w akcji na korcie i poza nim. Na pytanie &#8222;Looking for a hero?&#8221; znalaz\u0142y si\u0119 takie odpowiedzi, jak: &#8222;Niech rozpocznie si\u0119 pokaz supermocy&#8221;, &#8222;Do\u015bwiadcz si\u0142y i umiej\u0119tno\u015bci daleko poza tymi, dost\u0119pnymi zwyk\u0142ym \u015bmiertelnikom&#8221;, &#8222;Walcz\u0105 o prawd\u0119, sprawiedliwo\u015b\u0107 i naprawd\u0119 du\u017ce nagrody&#8221;, czy &#8222;4. listopada uwierzysz, \u017ce dziewczyny potrafi\u0105 lata\u0107&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"Sony Ericsson World Tennis Association Tour rusza z globaln\u0105 kampani\u0105\npromuj\u0105c\u0105 rozgrywki kobiet w ponad 75 krajach na ca\u0142ym \u015bwiecie.","protected":false},"author":1,"featured_media":49496,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1948],"class_list":{"0":"post-49495","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-sony-ericsson","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=49495"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49495\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/49496"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=49495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=49495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=49495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}