{"id":49445,"date":"2008-06-23T13:00:00","date_gmt":"2008-06-23T11:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/murdoch-docenia-siec\/"},"modified":"2008-06-23T13:00:00","modified_gmt":"2008-06-23T11:00:00","slug":"murdoch-docenia-siec","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/murdoch-docenia-siec.html","title":{"rendered":"Murdoch docenia sie\u0107"},"content":{"rendered":"<p>O\u015bwiadczenie to z\u0142o\u017cy\u0142 podczas mi\u0119dzynarodowego festiwalu reklamy w Cannes. &#8211; To nie tylko Wall Street Journal. To r&oacute;wnie\u017c Dow Jones Company, kt&oacute;rego niemal 50 proc. dochod&oacute;w ju\u017c teraz pochodzi z sieci. Uwa\u017cam, \u017ce w ci\u0105gu kilku lat udzia\u0142 ten wzro\u015bnie do 75 procent &#8211; stwierdza Murdoch.<\/p>\n<p>Prezes News Corp. zapowiada r&oacute;wnie\u017c, \u017ce do\u0142o\u017cy wszelkich stara\u0144, by zakupiony w grudniu zesz\u0142ego roku Wall Street Journal sta\u0142 si\u0119 wiod\u0105c\u0105 gazet\u0105 na \u015bwiecie. Aby plany te sta\u0142y si\u0119 rzeczywisto\u015bci\u0105, planuje zwi\u0119kszy\u0107 poziom inwestycji w gazet\u0119 niezale\u017cnie od uwarunkowa\u0144 ekonomicznych.<\/p>\n<p>Podczas tej samej konferencji g\u0142os zabra\u0142 dyrektor operacyjny News Corp., Peter Chernin, apeluj\u0105c do reklamodawc&oacute;w, by oparli si\u0119 tendencji do obni\u017cania wydatk&oacute;w w czasie recesji. &#8211; Wed\u0142ug mnie, wydatki na reklam\u0119 w trudnych czasach s\u0105 najlepsz\u0105 inwestycj\u0105, jak\u0105 mo\u017cna sobie wyobrazi\u0107 &#8211; stwierdza Chernin. &#8211; W\u0142a\u015bnie wtedy wydatki te s\u0105 najbardziej efektywne.<\/p>\n","protected":false},"excerpt":{"rendered":"Prezes News Corporation, Rupert Murdoch przewiduje, \u017ce w ci\u0105gu kilku\nkolejnych lat 75 proc. dochod&oacute;w Dow Jones pochodzi\u0107 b\u0119dzie z aktywno\u015bci\nw internecie.","protected":false},"author":1,"featured_media":49446,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2193,2291],"class_list":{"0":"post-49445","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-news-corporation","9":"tag-wall-street-journal","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=49445"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49445\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/49446"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=49445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=49445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=49445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}