{"id":49427,"date":"2008-06-23T15:32:17","date_gmt":"2008-06-23T13:32:17","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/malysz-wybiera-fundusz-emerytalny\/"},"modified":"2008-06-23T15:32:17","modified_gmt":"2008-06-23T13:32:17","slug":"malysz-wybiera-fundusz-emerytalny","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/malysz-wybiera-fundusz-emerytalny.html","title":{"rendered":"Ma\u0142ysz wybiera fundusz emerytalny"},"content":{"rendered":"<p>Grup\u0105 docelow\u0105 kampanii s\u0105 osoby, kt&oacute;re rozpoczynaj\u0105 prac\u0119 zawodow\u0105. Akcja ma na celu zach\u0119cenie grypy docelowej do wyboru funduszu emerytalnego Generali.<\/p>\n<p>G\u0142&oacute;wnymi mediami wykorzystywanymi w kampanii b\u0119d\u0105 telewizja (Polsat, TVN, Czw&oacute;rka, TVN7, Polsat Sport, Polsat2) oraz komunikator Gadu-Gadu.<\/p>\n<p>Za kreacj\u0119 filmu reklamowego odpowiedzialna jest agencja BBDO. Zakupem i planowaniem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy OMD Optimum Media.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpoczyna si\u0119 kampania reklamowa Generali OFE, kt&oacute;rej twarz\u0105 jest Adam Ma\u0142ysz.","protected":false},"author":1,"featured_media":49428,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[690],"class_list":{"0":"post-49427","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-bbdo","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=49427"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49427\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/49428"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=49427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=49427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=49427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}