{"id":49411,"date":"2008-06-23T16:39:58","date_gmt":"2008-06-23T14:39:58","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/share-of-mind-nowe-narzedzie-analizy-mindshare\/"},"modified":"2008-06-23T16:39:58","modified_gmt":"2008-06-23T14:39:58","slug":"share-of-mind-nowe-narzedzie-analizy-mindshare","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/share-of-mind-nowe-narzedzie-analizy-mindshare.html","title":{"rendered":"Share of Mind &#8211; nowe narz\u0119dzie analizy MindShare"},"content":{"rendered":"<p>Share of Mind to narz\u0119dzie, kt&oacute;re \u0142\u0105czy jako\u015bciow\u0105 analiz\u0119 komunikacji z twardymi analizami danych mediowych (GRPs). Dzi\u0119ki wykorzystaniu badaniu Share of Mind klienci mog\u0105 uzyska\u0107 wa\u017cne informacje dotycz\u0105ce komunikacji w ramach ca\u0142ej kategorii produktowej, mi\u0119dzy innymi: jakie komunikaty i z jakim nat\u0119\u017ceniem s\u0105 nadawane w danej kategorii, jakie dominuj\u0105 i jaki jest ich udzia\u0142; co komunikuj\u0105 konkurenci i z jakim nat\u0119\u017ceniem; czy komunikaty marki klienta s\u0105 konkurencyjne i nadawane z odpowiednim nat\u0119\u017ceniem; do jakich grup docelowych kierowane s\u0105 kampanie i jaki jest ich udzia\u0142 w komunikacji ca\u0142ej kategorii.<br \/>&nbsp;<br \/>Share of Mind daje mo\u017cliwo\u015b\u0107 analizy zar&oacute;wno danych historycznych, jak i bie\u017c\u0105cych. Ponadto, z Share of Mind jest mo\u017cliwo\u015b\u0107 zmierzenia efektywno\u015bci komunikacji poprzez po\u0142\u0105czenie analizy SOM z analiz\u0105 danych z trackingu konsumenckiego.<br \/>&nbsp;<br \/>Tomasz Bytner, szef MindShare Consult &#8211; dzia\u0142u doradztwa strategicznego MindShare, szczeg&oacute;lnej przydatno\u015bci Share of Mind upatruje dla kategorii o du\u017cym nat\u0119\u017ceniu reklamowym, gdzie pojawia si\u0119 wiele r&oacute;\u017cnych ofert, marek i komunikat&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"MindShare Consult wprowadza nowe narz\u0119dzie analizy komunikacji marketingowej &#8211; Share of Mind (MS SOM).","protected":false},"author":1,"featured_media":49412,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[85],"class_list":{"0":"post-49411","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-mindshare","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=49411"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49411\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/49412"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=49411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=49411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=49411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}