{"id":49387,"date":"2008-06-24T13:00:57","date_gmt":"2008-06-24T11:00:57","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/gejowska-reklama-heinza-wycofana-wideo\/"},"modified":"2008-06-24T13:00:57","modified_gmt":"2008-06-24T11:00:57","slug":"gejowska-reklama-heinza-wycofana-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/gejowska-reklama-heinza-wycofana-wideo.html","title":{"rendered":"Gejowska reklama Heinza wycofana (wideo)"},"content":{"rendered":"<p>Spot przedstawia zwyczajny, s\u0142oneczny poranek, dzieci wychodz\u0105ce do szko\u0142y, zabieraj\u0105ce ulubione kanapki z majonezem Heinz, tat\u0119 spiesz\u0105cego si\u0119 do pracy, kt&oacute;ry w biegu \u0142apie kanapki, ca\u0142uj\u0105c przy okazji &#8222;mam\u0119&#8221;. Typowa rodzinna scenka wzbudzi\u0142a protesty widz&oacute;w, poniewa\u017c &#8222;mama&#8221; okaza\u0142\u0105 si\u0119 m\u0119\u017cczyzn\u0105 ubranym w uniform s\u0142ynnej restauracji New York Deli.<\/p>\n<p>Widzowie skar\u017c\u0105 si\u0119 Advertising Standards Authority na to, \u017ce reklama jest obra\u017aliwa i nieodpowiednia dla dzieci. 179 skarg czyni spot Heinz si&oacute;dm\u0105 z najbardziej oprotestowanych reklam w tym roku, co sk\u0142oni\u0142o producenta do wycofania jej z brytyjskiej telewizji. &#8211; Nasz\u0105 zasad\u0105 jest s\u0142uchanie konsument&oacute;w &#8211; stwierdza Nigel Dickie z Heinz. &#8211; Dowiedzieli\u015bmy si\u0119, \u017ce cz\u0119\u015b\u0107 konsument&oacute;w \u017cywi pewne w\u0105tpliwo\u015bci i obawy co do tre\u015bci tej reklamy, postanowili\u015bmy wi\u0119c j\u0105 wycofa\u0107.<\/p>\n<p>Spot, kt&oacute;ry mia\u0142 by\u0107 emitowany przez pi\u0119\u0107 tygodni, stworzony zosta\u0142 przez AMV BBDO. Jest to pierwsza reklama agencji dla Heinz po wygranym w zesz\u0142ym roku 10-milionowym przetargu na brytyjsk\u0105 cz\u0119\u015b\u0107 bud\u017cetu koncernu.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod wp\u0142ywem niemal 200 skarg, kt&oacute;re wp\u0142yn\u0119\u0142y do brytyjskiego regulatora ASA, Heinz wycofuje reklam\u0119 telewizyjn\u0105 Deli Mayo.","protected":false},"author":1,"featured_media":49388,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[690,1207],"class_list":{"0":"post-49387","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-bbdo","9":"tag-heinz","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=49387"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49387\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/49388"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=49387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=49387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=49387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}