{"id":4937,"date":"2012-09-05T16:15:57","date_gmt":"2012-09-05T14:15:57","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/atmedia-7-proc-podwyzka-w-prime-time\/"},"modified":"2012-09-05T16:15:57","modified_gmt":"2012-09-05T14:15:57","slug":"atmedia-7-proc-podwyzka-w-prime-time","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/atmedia-7-proc-podwyzka-w-prime-time.html","title":{"rendered":"Atmedia: 7 proc. podwy\u017cka w prime time"},"content":{"rendered":"<p>Atmedia, biuro reklamy medi&oacute;w tematycznych, rozpoczyna sprzeda\u017c czasu reklamowego na pa\u017adziernik. W&nbsp;pierwszej fazie sprzeda\u017cy, tzw. pre-sales, cena 1 GRP w&nbsp;pasmach off-peak wynosi 2850 z\u0142, a&nbsp;w pasmach prime-time &#8211; 3700 z\u0142. Oznacza to podwy\u017ck\u0119 odpowiednio o&nbsp;3 i&nbsp;7 proc. w&nbsp;stosunku do pa\u017adziernika 2011 r. &nbsp;<\/p>\n<p>Atmax, g\u0142&oacute;wny pakiet Atmedi&oacute;w, umacnia pozycj\u0119 na rynku reklamowym. W wakacje br. Atmax osi\u0105gn\u0105\u0142 blisko 16 proc. udzia\u0142 w czasie ogl\u0105dania grupy komercyjnej (16-49 lat).<\/p>\n<p>Telewizje tematyczne i ponadregionalne systematycznie zyskuj\u0105 na znaczeniu. Na przestrzeni ostatnich 5 lat ich udzia\u0142 w czasie ogl\u0105dania zwi\u0119kszy\u0142 si\u0119 niemal dwukrotnie.<\/p>\n","protected":false},"excerpt":{"rendered":"Rusza sprzeda\u017c pa\u017adziernikowych kampanii w stacjach reprezentowanych przez Atmedia. Biuro podnosi cen\u0119 w prime-time o 7 proc. w stosunku do ub.r.","protected":false},"author":1,"featured_media":4938,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[551],"class_list":{"0":"post-4937","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-atmedia","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/4937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=4937"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/4937\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/4938"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=4937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=4937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=4937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}