{"id":49269,"date":"2008-06-26T14:07:15","date_gmt":"2008-06-26T12:07:15","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tele2-namawia-na-ekologiczny-lifestyle\/"},"modified":"2008-06-26T14:07:15","modified_gmt":"2008-06-26T12:07:15","slug":"tele2-namawia-na-ekologiczny-lifestyle","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/tele2-namawia-na-ekologiczny-lifestyle.html","title":{"rendered":"Tele2 namawia na ekologiczny lifestyle"},"content":{"rendered":"<p>W tym celu uruchomiono serwis internetowy <a href=\"http:\/\/www.noco2.pl\" target=\"_blank\" rel=\"noopener\">www.noco2.pl<\/a>, zwi\u0105zany z projektem CSR zainicjowanym przez Tele2. Zawiera on m.in. eko-kalkulator, umo\u017cliwiaj\u0105cy obliczenie, ile CO2 emitujemy na co dzie\u0144 i jak du\u017co za to p\u0142acimy.<\/p>\n<p>Osobn\u0105 cz\u0119\u015b\u0107 serwisu zajmuje eko-blog, kt&oacute;ry prezentuje newsy z&nbsp;r&oacute;\u017cnych kategorii (m.in.: technologia, moda, motoryzacja, architektura, akcje). W kolejnych sekcjach trafimy na praktyczne, codzienne porady, a tak\u017ce prezentacje dydaktyczne (edu-zona).<\/p>\n<p>Jak podkre\u015bla Joanna Borowska, brand manager Tele2, priorytetow\u0105 kwesti\u0105 jest stworzenie wok&oacute;\u0142 projektu interaktywnej eko-spo\u0142eczno\u015bci. Temu ma s\u0142u\u017cy\u0107 aplikacja Wirtualny Las, w kt&oacute;rym ka\u017cdy internauta mo\u017ce &#8222;zasadzi\u0107&#8221; w\u0142asne drzewo. W zamian Tele2 posadzi prawdziwe drzewa (jedno za 10 wirtualnych).<\/p>\n<p>Ponadto u\u017cytkownicy serwisu maj\u0105 mo\u017cliwo\u015b\u0107 m.in. dzielenia si\u0119 w\u0142asnymi sposobami na eko-codzienno\u015b\u0107, zg\u0142aszania eko-absurd&oacute;w, a tak\u017ce tworzenia osobistych list ekologicznych postanowie\u0144.<\/p>\n<p>Serwis Noco2.pl zosta\u0142 przygotowany we wsp&oacute;\u0142pracy z&nbsp;agencjami K2 (infrastruktura IT) oraz Walk Group (strategia, kontent).<\/p>\n","protected":false},"excerpt":{"rendered":"Tele2 uruchamia projekt spo\u0142eczny &#8222;No CO2&#8221;, kt&oacute;rym zamierza przekona\u0107 Polak&oacute;w, \u017ce ekologia to nieod\u0142\u0105czny element nowoczesnego lifestyle&#8217;u.","protected":false},"author":1,"featured_media":49270,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[48,2834,259],"class_list":{"0":"post-49269","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-k2","9":"tag-tele2","10":"tag-walk","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=49269"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49269\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/49270"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=49269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=49269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=49269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}