{"id":49169,"date":"2008-06-30T12:44:08","date_gmt":"2008-06-30T10:44:08","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/eskadra-w-stylu-bonda\/"},"modified":"2008-06-30T12:44:08","modified_gmt":"2008-06-30T10:44:08","slug":"eskadra-w-stylu-bonda","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/eskadra-w-stylu-bonda.html","title":{"rendered":"Eskadra w stylu Bonda"},"content":{"rendered":"<p>Celem kampanii jest zbudowanie wizerunku lidera na rynku szk&oacute;\u0142 wy\u017cszych i promocja WSE w grupie docelowej: w\u015br&oacute;d student&oacute;w, licealist&oacute;w oraz tegorocznych maturzyst&oacute;w (studia I i II stopnia), a tak\u017ce \u015bwie\u017co upieczonych absolwent&oacute;w studi&oacute;w magisterskich (studia podyplomowe).<br \/>&nbsp;<br \/>Kilkuetapowa kampania odwo\u0142uje si\u0119 do postaci Jamesa Bonda. Aby zapewni\u0107 sp&oacute;jn\u0105 oraz innowacyjn\u0105 komunikacj\u0119, wszystkie materia\u0142y promocyjne (standy, plakaty, ulotki, filmy reklamowe, bannery i mailingi) nawi\u0105zuj\u0105 do materia\u0142&oacute;w reklamowych produkowanych przez dystrybutor&oacute;w filmowych.<br \/>&nbsp;<br \/>Na potrzeby kampanii Grupa Eskadra przygotowa\u0142a dwa filmy reklamowe zatytu\u0142owane &#8222;Kryptonim Magister&#8221; oraz &#8222;Profesjonalistka&#8221;, kt&oacute;re b\u0119d\u0105 emitowane w kinach w dw&oacute;ch etapach (czerwiec i wrzesie\u0144). Spoty zamieszczone b\u0119d\u0105 r&oacute;wnie\u017c w internecie (YouTube) oraz w materia\u0142ach rekrutacyjnych WSE w wersji elektronicznej.<\/p>\n<p>Dyrektorami kreatywnymi projektu s\u0105 Bartek Koz\u0142owski oraz Micha\u0142 Piedziewicz. Za scenariusz odpowiada Micha\u0142 Piedziewicz wraz z Kasi\u0105 Sochack\u0105.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Absolwenci nadejd\u0105 jutro&#8221; &#8211; to has\u0142o kampanii promocyjnej Wy\u017cszej Szko\u0142y Europejskiej przygotowanej przez Grup\u0119 Eskadra.","protected":false},"author":1,"featured_media":49170,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[685],"class_list":{"0":"post-49169","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-eskadra","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=49169"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49169\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/49170"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=49169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=49169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=49169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}