{"id":49120,"date":"2008-07-01T13:57:14","date_gmt":"2008-07-01T11:57:14","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/leo-burnett-zmienia-wizerunek-mcdonalds\/"},"modified":"2008-07-01T13:57:14","modified_gmt":"2008-07-01T11:57:14","slug":"leo-burnett-zmienia-wizerunek-mcdonalds","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/leo-burnett-zmienia-wizerunek-mcdonalds.html","title":{"rendered":"Leo Burnett zmienia wizerunek McDonald&#8217;s"},"content":{"rendered":"<p>McDonald&#8217;s, od lat uwa\u017cany za symbol niezdrowego trybu \u017cycia, pr&oacute;buje zmieni\u0107 sw&oacute;j wizerunek. Agencja, kt&oacute;ra dokona\u0107 ma cudu przekonuj\u0105c opini\u0119 publiczn\u0105, \u017ce sie\u0107 fast food&oacute;w korzysta wy\u0142\u0105cznie z naturalnych, wysokiej jako\u015bci produkt&oacute;w, to Leo Burnett.<\/p>\n<p>W brytyjskiej telewizji pojawi\u0105 si\u0119 60-sekundowe spoty pokazuj\u0105ce rodziny pracuj\u0105ce wsp&oacute;lnie na farmie. Rodzice i dzieci sadz\u0105 kwiaty, kt&oacute;re rozkwitaj\u0105 tworz\u0105c wzory krowy, kurczaka i ziemniak&oacute;w. Reklamy w pe\u0142nej i skr&oacute;conej wersji emitowane b\u0119d\u0105 przez najbli\u017csze sze\u015b\u0107 tygodni, kampania kosztowa\u0107 b\u0119dzie blisko 5 mln funt&oacute;w.<\/p>\n<p>&#8211; Stoimy rami\u0119 w rami\u0119 z McDonald&#8217;s ju\u017c od lat &#8211; stwierdza Paul Lawson, dyrektor zarz\u0105dzaj\u0105cy Leo Burnett. &#8211; Do\u015bwiadczenie i zrozumienie priorytet&oacute;w marki, jakie przez ten czas zebrali\u015bmy, sprawia, \u017ce dalej pracujemy nad stworzeniem pozytywnego wizerunku podkre\u015blaj\u0105c zmiany, jakie zasz\u0142y w McDonald&#8217;s.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Leo Burnett stara si\u0119 zmieni\u0107 wizerunek najs\u0142ynniejszej i\nnajprawdopodobniej najcz\u0119\u015bciej krytykowanej sieci restauracji na\n\u015bwiecie.","protected":false},"author":1,"featured_media":49121,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[1290,436],"class_list":{"0":"post-49120","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-leo-burnett","9":"tag-mcdonalds","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=49120"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49120\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/49121"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=49120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=49120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=49120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}