{"id":49114,"date":"2008-07-01T14:13:10","date_gmt":"2008-07-01T12:13:10","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/stenka-walczy-ze-zmarszczkami\/"},"modified":"2008-07-01T14:13:10","modified_gmt":"2008-07-01T12:13:10","slug":"stenka-walczy-ze-zmarszczkami","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/stenka-walczy-ze-zmarszczkami.html","title":{"rendered":"Stenka walczy ze zmarszczkami"},"content":{"rendered":"<p>W spocie reklamowym przygotowanym w oparciu o koncepcj\u0119 realizowan\u0105 w r&oacute;\u017cnych krajach, aktorka zach\u0119ca panie do wypr&oacute;bowania nowego kremu przeciwzmarszczkowego firmy Garnier, Ultra Lift Pro-X. Stenka na przyk\u0142adzie mi\u0119kkiej pi\u0142ki oraz przygotowanej animacji prezentuje spos&oacute;b, w jaki krem rozprostowuje zmarszczki.<\/p>\n<p>Kampania wspierana jest has\u0142em: &#8222;Spr\u0119\u017cysta sk&oacute;ra, mniej zmarszczek, ju\u017c po 2 tygodniach&#8221;. 30-sekundowy spot telewizyjny emitowany b\u0119dzie w TVP, TVN, Polsacie i kana\u0142ach tematycznych. Akcj\u0119 promocyjn\u0105 wspiera reklama outdoorowa oraz materia\u0142y BTL.<\/p>\n<p>Za kreacj\u0119 kampanii odpowiada agencja Publicis. Media zaplanowa\u0142 i zakupi\u0142 dom mediowy ZenithOptimedia.<\/p>\n","protected":false},"excerpt":{"rendered":"Rusza kampania promocyjna firmy Garnier, kt&oacute;rej ambasadork\u0105 zosta\u0142a Danuta Stenka.","protected":false},"author":1,"featured_media":49115,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[52,250],"class_list":{"0":"post-49114","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-publicis","9":"tag-zenithoptimedia","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=49114"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49114\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/49115"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=49114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=49114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=49114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}