{"id":49102,"date":"2008-07-01T16:52:05","date_gmt":"2008-07-01T14:52:05","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/gp-daje-sercu-energie\/"},"modified":"2008-07-01T16:52:05","modified_gmt":"2008-07-01T14:52:05","slug":"gp-daje-sercu-energie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/gp-daje-sercu-energie.html","title":{"rendered":"GP daje sercu energi\u0119"},"content":{"rendered":"<p>Celem akcji jest wsparcie dzieci\u0119cych oddzia\u0142&oacute;w kardiologicznych. Ka\u017cda sprzedana w sieci sklep&oacute;w \u0142adowarka to 2 baterie dla szpitala, a blister baterii lub akumulator&oacute;w to 1 bateria. Baterie zostan\u0105 przekazane szpitalom i wykorzystane do zasilania urz\u0105dze\u0144 medycznych. <\/p>\n<p>Akcja &#8222;Daj sercu energi\u0119 GP&#8221; ma charakter lokalny. W ramach dzia\u0142a\u0144 przygotowano promocje w punktach sprzeda\u017cy, kt&oacute;re maj\u0105 informowa\u0107 o akcji charytatywnej. Promocje z hostessami odbywaj\u0105 si\u0119 pod has\u0142em: &#8222;Na jej widok serce zabije Ci mocniej&#8221;. Hostessy w strojach personelu medycznego maj\u0105 zwraca\u0107 uwag\u0119 kupuj\u0105cych na kampani\u0119.<\/p>\n<p>Kampania otrzyma wsparcie w postaci plakat&oacute;w, wobler&oacute;w, naklejek, ulotek konsumenckich i topper&oacute;w. Na potrzeby kampanii przygotowano r&oacute;wnie\u017c serwis internetowy Dajsercuenergie.pl. Konsumenci znajd\u0105 tam najwa\u017cniejsze informacje o prowadzonych dzia\u0142aniach, miejscach kolejnych promocji a tak\u017ce informacje kiedy planowane s\u0105 akcje przekazania baterii do szpitali. <\/p>\n<p>Akcje hostessowe koordynuje firma Top Promotion a przy opracowaniu koncepcji i strategii akcji GP wsp&oacute;\u0142pracowa\u0142o z agencj\u0105 Cappucino Public Rrelations.<\/p>\n","protected":false},"excerpt":{"rendered":"GP Battery wraz z sieci\u0105 Media Markt rozpoczyna akcj\u0119 charytatywn\u0105 pod has\u0142em: &#8222;Daj sercu energi\u0119 GP&#8221;.","protected":false},"author":1,"featured_media":49103,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2512,736,2911],"class_list":{"0":"post-49102","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-cappucino-pr","9":"tag-media-markt","10":"tag-top-promotion","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=49102"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49102\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/49103"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=49102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=49102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=49102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}