{"id":49049,"date":"2008-07-03T09:46:43","date_gmt":"2008-07-03T07:46:43","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/young-rubicam-obniza-cholesterol\/"},"modified":"2008-07-03T09:46:43","modified_gmt":"2008-07-03T07:46:43","slug":"young-rubicam-obniza-cholesterol","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/young-rubicam-obniza-cholesterol.html","title":{"rendered":"Young &#038; Rubicam obni\u017ca cholesterol"},"content":{"rendered":"<p>Kampania wspiera wprowadzenie produktu na rynek. Ma na celu u\u015bwiadomienie spo\u0142ecze\u0144stwu, \u017ce problem podwy\u017cszonego cholesterolu jest bardzo powszechny, a tak\u017ce poinformowanie konsument&oacute;w o jego wp\u0142ywie na zdrowie i zmotywowanie do dzia\u0142a\u0144 wspomagaj\u0105cych obni\u017canie jego poziomu.<\/p>\n<p>Grup\u0119 docelow\u0105 stanowi\u0105 przede wszystkim osoby powy\u017cej 40. roku \u017cycia. Adresatami kampanii s\u0105 zw\u0142aszcza ci konsumenci, kt&oacute;rzy ju\u017c wiedz\u0105, \u017ce ich poziom cholesterolu jest powy\u017cej normy.<\/p>\n<p>Kampania obejmuje telewizj\u0119, pras\u0119 oraz internet.<br \/>&nbsp;<br \/>Od 6 czerwca emitowana by\u0142a w telewizji dubbingowa wersja spotu, a od 1 lipca mo\u017cna ogl\u0105da\u0107 jego polsk\u0105 wersj\u0119. Promocja marki odbywa si\u0119 r&oacute;wnolegle w tygodnikach oraz miesi\u0119cznikach, a tak\u017ce od 9 czerwca w internecie.<\/p>\n<p>Media zakupi\u0142 i zaplanowa\u0142 dom mediowy MediaCom.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Young &amp; Rubicam odpowiada za kampani\u0119 dla nowej marki Danone &#8211; Danacol,&nbsp; produktu obni\u017caj\u0105cego poziom cholesterolu.","protected":false},"author":1,"featured_media":49050,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[334],"class_list":{"0":"post-49049","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-young-rubicam","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=49049"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49049\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/49050"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=49049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=49049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=49049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}