{"id":49047,"date":"2008-07-03T10:02:45","date_gmt":"2008-07-03T08:02:45","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/fructis-dla-mocnych-wlosow\/"},"modified":"2008-07-03T10:02:45","modified_gmt":"2008-07-03T08:02:45","slug":"fructis-dla-mocnych-wlosow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/fructis-dla-mocnych-wlosow.html","title":{"rendered":"Fructis dla mocnych w\u0142os\u00f3w"},"content":{"rendered":"<p>Akcja reklamowa sk\u0142ada sie z dw&oacute;ch kreacji telewizyjnych i skierowana jest do kobiet zar&oacute;wno o naturalnym kolorze blond, jak i uzyskanym poprzez koloryzacj\u0119.<\/p>\n<p>Bohaterki spot&oacute;w reklamowych eksponuj\u0105 efekty uzyskane dzi\u0119ki zastosowaniu nowych produkt&oacute;w Fructis.<\/p>\n<p>Spoty b\u0119d\u0105 obecne w TVP, TVN, Polsacie i kana\u0142ach tematycznych. Kampani\u0119 wesprze reklama prasowa w wybranych tytu\u0142ach prasy kobiecej, outdoor oraz materia\u0142y BTL.<\/p>\n<p>Za adaptacj\u0119 kreacji kampanii odpowiada agencja reklamowa Publicis. Za zakup i planowanie medi&oacute;w odpowiada\u0142 dom mediowy ZenithOptimedia.<\/p>\n","protected":false},"excerpt":{"rendered":"Rusza kampania promocyjna gamy produkt&oacute;w Garnier Fructis do piel\u0119gnacji w\u0142os&oacute;w blond oraz z pasemkami.","protected":false},"author":1,"featured_media":49048,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[52,250],"class_list":{"0":"post-49047","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-publicis","9":"tag-zenithoptimedia","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=49047"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/49047\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/49048"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=49047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=49047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=49047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}