{"id":48986,"date":"2008-07-04T13:31:46","date_gmt":"2008-07-04T11:31:46","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/iq-marketing-przeciw-inwazji\/"},"modified":"2008-07-04T13:31:46","modified_gmt":"2008-07-04T11:31:46","slug":"iq-marketing-przeciw-inwazji","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/iq-marketing-przeciw-inwazji.html","title":{"rendered":"IQ Marketing przeciw inwazji"},"content":{"rendered":"<p>W ramach dzia\u0142a\u0144 BTL zosta\u0142 rozes\u0142any mailing bezadresowy, kt&oacute;ry ma charakter edukacyjno-informacyjny. Jego g\u0142&oacute;wnym zadaniem jest prezentacja r&oacute;\u017cnych miejsc ukrywania si\u0119 brudu w mieszkaniach oraz pokazanie sposobu &#8222;zatrzymania inwazji brudu&#8221;. Rozwi\u0105zaniem ma by\u0107 nowy Domestos GrotBuster.<\/p>\n<p>Launch Domestos GrotBuster zosta\u0142 wsparty r&oacute;wnie\u017c komunikacj\u0105 w telewzji, prasie i na outdoorze. <\/p>\n<p>Za koncepcj\u0119, kreacj\u0119 i realizacj\u0119 dzia\u0142a\u0144 BTL (kreacja mailingu, ulotek promocyjnych, POSM oraz folderu informacyjnego dla sprzedawc&oacute;w) odpowiada agencja IQ Marketing. Za przygotowanie komunikacji ATL (telewizja, prasa, outdoor) odpowiadaj\u0105 agencje Lowe i grafX and more oraz dom mediowy PHD.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &#8222;Zatrzymaj inwazj\u0119 brudu&#8221; realizowana jest kampania\nwspieraj\u0105ca launch nowego produktu z portfolio Unilever Polska &#8211;\nDomestosa GrotBuster.","protected":false},"author":1,"featured_media":48987,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[853,445],"class_list":{"0":"post-48986","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-iq-marketing","9":"tag-phd","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/48986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=48986"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/48986\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/48987"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=48986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=48986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=48986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}