{"id":48953,"date":"2008-07-07T12:31:53","date_gmt":"2008-07-07T10:31:53","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/gingers-sponsoruje\/"},"modified":"2008-07-07T12:31:53","modified_gmt":"2008-07-07T10:31:53","slug":"gingers-sponsoruje","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/gingers-sponsoruje.html","title":{"rendered":"Gingers sponsoruje"},"content":{"rendered":"<p>Og&oacute;lnopolska kampania sponsoringowa Gingers jest emitowana w stacjach telewizyjnych, przed serialami kobiecymi, m.in. &#8222;M jak mi\u0142o\u015b\u0107&#8221;, &#8222;Klan&#8221;, &#8222;Na dobre i na z\u0142e&#8221;, czy &#8222;Z\u0142otopolscy&#8221;. <\/p>\n<p>Celem kampanii jest dotarcie do docelowej grupy, tj. kobiet po 35 roku \u017cycia, posiadaj\u0105cych ju\u017c rodziny. To pierwsza tego typu kampania prowadzona przez mark\u0119 Gingers w jej historii.<\/p>\n<p>Za kampani\u0119 odpowiedzialna jest agencja PZL. Media zaplanowa\u0142 i zakupi\u0142 dom mediowy Starcom. Dzia\u0142ania PR prowadzi agencja Q&amp;A Consulting.<\/p>\n","protected":false},"excerpt":{"rendered":"Spoty sponsoringowe to kolejna ods\u0142ona kampanii wizerunkowej\nprowadzonej przez Gingers pod has\u0142em &#8222;Gingers. Piwo imbirowe&#8221;.","protected":false},"author":1,"featured_media":48954,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[746,1044,377],"class_list":{"0":"post-48953","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-pzl","9":"tag-qa-consulting","10":"tag-starcom","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/48953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=48953"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/48953\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/48954"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=48953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=48953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=48953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}