{"id":48939,"date":"2008-07-07T14:39:33","date_gmt":"2008-07-07T12:39:33","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/beko-dla-calej-rodziny\/"},"modified":"2008-07-07T14:39:33","modified_gmt":"2008-07-07T12:39:33","slug":"beko-dla-calej-rodziny","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/beko-dla-calej-rodziny.html","title":{"rendered":"Beko dla ca\u0142ej rodziny"},"content":{"rendered":"<p>Jej celem jest wzrost \u015bwiadomo\u015bci marki w\u015br&oacute;d grupy docelowej a tak\u017ce promocja lod&oacute;wek.<\/p>\n<p>Kampania reklamowa skupia si\u0119 na funkcjonalno\u015bci sprz\u0119t&oacute;w marki Beko, kt&oacute;re s\u0105 w stanie sprosta\u0107 zmianom jakie towarzysz\u0105 rodzinie.&nbsp; <\/p>\n<p>10- i 30-sekundowe spoty zosta\u0142y wybrane spo\u015br&oacute;d mi\u0119dzynarodowych film&oacute;w opracowanych przez agencj\u0119 TBWA i zaadoptowane na rynek polski. Spoty obecne b\u0119d\u0105 na antenie Polsatu, Polsatu 2, Czw&oacute;rki, TVN i TVN7.<\/p>\n<p>Kampania potrwa do 17 sierpnia br. Zakupem mediow zaj\u0105\u0142 sie dom mediowy Media Directions OMD. Kampani\u0119 wspieraj\u0105 dzia\u0142ania PR prowadzone przez agencj\u0119 Multi Communications.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpoczyna si\u0119 kolejna telewizyjna kampania reklamowa marki Beko &#8222;For the new you&#8221;.","protected":false},"author":1,"featured_media":48940,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-48939","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/48939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=48939"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/48939\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/48940"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=48939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=48939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=48939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}