{"id":48935,"date":"2008-07-07T14:56:24","date_gmt":"2008-07-07T12:56:24","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/chlodna-kampania-electrolux\/"},"modified":"2008-07-07T14:56:24","modified_gmt":"2008-07-07T12:56:24","slug":"chlodna-kampania-electrolux","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/chlodna-kampania-electrolux.html","title":{"rendered":"Ch\u0142odna kampania Electrolux"},"content":{"rendered":"<p>W ramach kampanii przewidziano dzia\u0142ania interaktywne, outdoor oraz ambient.<\/p>\n<p>Kampania bannerowa potrwa do ko\u0144ca lipca br. Obejmuje Gadu-Gadu oraz wybrane portale kobiece, wn\u0119trzarskie i \u015blubne. W kampanii outdoorowej wykorzystano tylne szyby autobus&oacute;w w 8 miastach Polski m.in. w Warszawie i Krakowie.<\/p>\n<p>Dzia\u0142ania ambientowe obj\u0119\u0142y ruchliwe skrzy\u017cowania du\u017cych miast. W godzinach szczytu hostessy rozdaj\u0105 kierowcom skrobaczki samochodowe do usuwania szronu wraz z ulotk\u0105 informuj\u0105c\u0105 o produktach.<\/p>\n<p>Kampania potrwa do 15 sierpnia. Za realizacj\u0119 wszystkich dzia\u0142a\u0144 promocyjnych odpowiada agencja reklamowa Grupa 3. Kampani\u0119 bannerow\u0105 przygotowa\u0142a Grupa 3 Interactive.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Ch\u0142odna kalkulacja&#8221; to has\u0142o letniej kampanii ch\u0142odziarko-zamra\u017carek AEG-Electrolux, Electrolux oraz Zanussi.","protected":false},"author":1,"featured_media":48936,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1370],"class_list":{"0":"post-48935","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-grupa-3","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/48935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=48935"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/48935\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/48936"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=48935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=48935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=48935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}