{"id":48811,"date":"2008-07-09T17:28:58","date_gmt":"2008-07-09T15:28:58","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/letnie-smaki-ice-tea\/"},"modified":"2008-07-09T17:28:58","modified_gmt":"2008-07-09T15:28:58","slug":"letnie-smaki-ice-tea","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/letnie-smaki-ice-tea.html","title":{"rendered":"Letnie smaki Ice Tea"},"content":{"rendered":"<p>Akcja promocyjna b\u0119dzie od\u015bwie\u017ca\u0142a wizerunek Lipton Ice Tea,<br \/>\nLipton Ice Tea Lemon, Lipton Ice Tea Peach, Lipton Ice Tea Green, Lipton Ice<br \/>\nTea Red.<\/p>\n<p>Ponadto w lipcu oraz sierpniu w o\u015bmiu nadmorskich<br \/>\nmiejscowo\u015bciach b\u0119d\u0105 prowadzone promocje konsumenckie na platformie Strefy<br \/>\nAktywnego Wypoczynku Lipton Ice Tea. Tury\u015bci w zamian za etykiety Lipton Ice<br \/>\nTea b\u0119d\u0105 mogli skorzysta\u0107 z atrakcji. B\u0119d\u0105 mogli r&oacute;wnie\u017c wymieni\u0107 etykiety z<br \/>\nbutelek na gad\u017cety m.in. parawany pla\u017cowe, zestawy dla dzieci czy torby<br \/>\npla\u017cowe.<\/p>\n<p>Spot reklamowy obecny b\u0119dzie w Polsacie, TVP, TVN, TVN24,<br \/>\nTVN Style, TV4, Polsacie Sport oraz w kana\u0142ach tematycznych Discovery i AT<br \/>\nMedia. Akcja potrwa do ko\u0144ca lipca.<\/p>\n<p>Za kreacj\u0119 do kampanii telewizyjnej oraz<br \/>\nmateria\u0142&oacute;w POS i POP odpowiada agencja DDB Pary\u017c. Za zakup medi&oacute;w<br \/>\nodpowiedzialny jest dom mediowy PHD, a dzia\u0142ania PR prowadzi\u0107 b\u0119dzie agencja<br \/>\nPartner of Promotion. Za promocje konsumenckie odpowiedzialna b\u0119dzie agencja<br \/>\nAdliner.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpoczyna si\u0119 kampania reklamowa Lipton Ice Tea, kt&oacute;rej\ncelem jest zakomunikowanie nowej formu\u0142y marki.","protected":false},"author":1,"featured_media":48812,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[472,230,445],"class_list":{"0":"post-48811","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ddb","9":"tag-partner-of-promotion","10":"tag-phd","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/48811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=48811"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/48811\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/48812"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=48811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=48811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=48811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}