{"id":48792,"date":"2008-07-10T11:36:23","date_gmt":"2008-07-10T09:36:23","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rusza-kampania-wiem-co-wybieram\/"},"modified":"2008-07-10T11:36:23","modified_gmt":"2008-07-10T09:36:23","slug":"rusza-kampania-wiem-co-wybieram","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/rusza-kampania-wiem-co-wybieram.html","title":{"rendered":"Rusza kampania &#8222;Wiem, co wybieram&#8221;"},"content":{"rendered":"<p>Program jest odpowiedzi\u0105 producent&oacute;w \u017cywno\u015bci na apel WHO o ograniczenie spo\u017cycia czterech sk\u0142adnik&oacute;w pokarmowych, takich jak t\u0142uszcze nasycone czy kwasy t\u0142uszczowe typu trans. <\/p>\n<p>Celem programu jest u\u0142atwienie konsumentom dokonywania wyboru produkt&oacute;w \u017cywno\u015bciowych, w kt&oacute;rych zawarto\u015b\u0107 tych sk\u0142adnik&oacute;w jest zgodna z mi\u0119dzynarodowymi zaleceniami \u017cywieniowymi. Program otwarty jest dla wszystkich producent&oacute;w \u017cywno\u015bci, kt&oacute;rych wyroby spe\u0142niaj\u0105 kryteria pozwalaj\u0105ce na umieszczenie logo programu na opakowaniu. &#8222;Wiem, co wybieram&#8221; jest cz\u0119\u015bci\u0105 mi\u0119dzynarodowego programu &#8222;Choices&#8221;, wprowadzanego na \u015bwiecie w 2006 r.<\/p>\n<p>Zosta\u0142a r&oacute;wnie\u017c uruchomiona strona Wiemcowybieram.pl, gdzie mo\u017cna znale\u017a\u0107 szczeg&oacute;\u0142owe informacje o kampanii. Programowi towarzyszy\u0107 b\u0119dzie r&oacute;wnie\u017c cykl artyku\u0142&oacute;w na \u0142amach m.in. Gazety Wyborczej i Wysokich Obcas&oacute;w, a na portalu Gazeta.pl serwis o kampanii oraz forum.<\/p>\n<p>Kampani\u0119 wspiera\u0107 b\u0119dzie tak\u017ce Clear Channel. W sierpniu w du\u017cych miastach Polski pojawi si\u0119 400 no\u015bnik&oacute;w typu citylight z logo programu.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kampania edukacyjno-informacyjna programu znakowania produkt&oacute;w \u017cywno\u015bciowych &#8222;Wiem, co wybieram&#8221;.","protected":false},"author":1,"featured_media":48793,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-48792","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/48792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=48792"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/48792\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/48793"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=48792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=48792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=48792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}