{"id":48786,"date":"2008-07-10T12:30:24","date_gmt":"2008-07-10T10:30:24","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mindshare-interaction-dla-hsbc-premier\/"},"modified":"2008-07-10T12:30:24","modified_gmt":"2008-07-10T10:30:24","slug":"mindshare-interaction-dla-hsbc-premier","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mindshare-interaction-dla-hsbc-premier.html","title":{"rendered":"MindShare Interaction dla HSBC Premier"},"content":{"rendered":"<p>HSBC Premier jest ofert\u0105 w sektorze bankowo\u015bci osobistej i pozwala na korzystanie z us\u0142ug banku oraz doradc&oacute;w w ponad 35 krajach. Klienci tej us\u0142ugi maj\u0105 dost\u0119p do 250 mi\u0119dzynarodowych oddzia\u0142&oacute;w w r&oacute;\u017cnych krajach. W ofercie podkre\u015bla si\u0119 \u0142atwo\u015b\u0107 identyfikacji klienta Premier w ka\u017cdym miejscu, co u\u0142atwia obs\u0142ug\u0119 klienta.<\/p>\n<p>Akcja rozpocz\u0119\u0142a si\u0119 16 czerwca teaserem &#8222;Welcome&#8221;. Pojawi\u0142a si\u0119 w wybranych portalach, takich jak: Onet.pl czy Bankier.pl. W kolejnych miesi\u0105cach rozwijane b\u0119d\u0105 4 filary oferty HSBC Premier, m.in. mi\u0119dzynarodowe inwestycje i globalna obs\u0142uga.<\/p>\n<p>Celem kampanii jest budowa wizerunku banku HSBC jako najlepszej instytucji finansowej dla ludzi b\u0119d\u0105cych obywatelami \u015bwiata.<\/p>\n<p>Za kreacj\u0119 kampanii odpowiada agencja JWT. Strategi\u0119 komunikacji przygotowa\u0142 MindShare Interaction.<\/p>\n","protected":false},"excerpt":{"rendered":"Bank HSBC rozpocz\u0105\u0142 kampani\u0119 reklamow\u0105 serwisu Witamy.hsbc.pl, promuj\u0105c\u0105 us\u0142ug\u0119 HSBC Premier.","protected":false},"author":1,"featured_media":48787,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[509,2903],"class_list":{"0":"post-48786","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-jwt","9":"tag-mindshare-interaction","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/48786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=48786"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/48786\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/48787"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=48786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=48786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=48786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}