{"id":48627,"date":"2008-07-15T10:33:17","date_gmt":"2008-07-15T08:33:17","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/carlsberg-organizatorem-slubow\/"},"modified":"2008-07-15T10:33:17","modified_gmt":"2008-07-15T08:33:17","slug":"carlsberg-organizatorem-slubow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/carlsberg-organizatorem-slubow.html","title":{"rendered":"Carlsberg organizatorem \u015blub\u00f3w"},"content":{"rendered":"<p>Kampania opiera si\u0119 na ha\u015ble &#8222;\u015awiat wed\u0142ug Carlsberga&#8221;, a spot pokazuje, jak m&oacute;g\u0142by wygl\u0105da\u0107 \u015blub zorganizowany na stadionie pi\u0142karskim, ulubionym miejscu bohatera filmu. Obok Pana M\u0142odego jest \u017cona ale r&oacute;wnie\u017c przyjaciele, z kt&oacute;rymi dzieli wszystkie chwile.<\/p>\n<p>Koncepcja kampanii marki zosta\u0142a przygotowana w Polsce, przez zesp&oacute;\u0142 marketingu Carlsberg Polska przy wsp&oacute;\u0142udziale Carlsberg Breweries. 30- i 45-sekundowe spoty b\u0119d\u0105 adoptowane na rynkach w innych krajach.<\/p>\n<p>Autorem kreacji kampanii jest agencja Saatchi &amp; Saatchi. Za zakup i planowanie medi&oacute;w odpowiada Media Direction OMD. Autorem nowej, towarzysz\u0105cej kampanii ods\u0142ony strony internetowej marki Carlsberg.pl jest agencja interaktywna Byss.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kampania wizerunkowa marki Carlsberg, zatytu\u0142owana &#8222;Wedding&#8221;.","protected":false},"author":1,"featured_media":48628,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1077,532,906,179],"class_list":{"0":"post-48627","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-byss","9":"tag-carlsberg","10":"tag-media-direction-omd","11":"tag-saatchi-saatchi","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/48627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=48627"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/48627\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/48628"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=48627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=48627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=48627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}