{"id":48603,"date":"2008-07-15T14:05:03","date_gmt":"2008-07-15T12:05:03","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/smirnoff-wraca-z-reklama-sea-wideo\/"},"modified":"2008-07-15T14:05:03","modified_gmt":"2008-07-15T12:05:03","slug":"smirnoff-wraca-z-reklama-sea-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/smirnoff-wraca-z-reklama-sea-wideo.html","title":{"rendered":"Smirnoff wraca z reklam\u0105 &#8222;Sea&#8221; (wideo)"},"content":{"rendered":"<p>Reklama stworzona przez JWT London podkre\u015bla proces oczyszczania Smirnoff pokazuj\u0105c morze, kt&oacute;re samo pozbywa si\u0119 spoczywaj\u0105cych w nim \u015bmieci.<\/p>\n<p>Diageo sk\u0142onne jest zainwestowa\u0107 4,5 mln funt&oacute;w w zesz\u0142oroczn\u0105 kampani\u0119, licz\u0105c na zyski sprzeda\u017cy na poziomie 8,82 mln funt&oacute;w, kt&oacute;re przypisywane s\u0105 bezpo\u015brednio reklamie.<\/p>\n<p>&#8211; Gdy rozpoczynali\u015bmy emisj\u0119 &#8222;Sea&#8221; w 2007 r., byli\u015bmy przekonani, \u017ce znale\u017ali\u015bmy innowacyjny spos&oacute;b na rozw&oacute;j tej niezwykle zyskownej ga\u0142\u0119zi, tworz\u0105c inspiruj\u0105c\u0105 reklam\u0119 &#8211; stwierdza Chris Lock, specjalista od marketingu w Smirnoff. &#8211; W ci\u0105gu roku oczekiwania te zmaterializowa\u0142y si\u0119, co potwierdzaj\u0105 wyniki bada\u0144 pokazuj\u0105ce znaczny wzrost \u015bwiadomo\u015bci marki Smirnoff w\u015br&oacute;d konsument&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"Diageo stara si\u0119 zwi\u0119kszy\u0107 sprzeda\u017c jednej z najbardziej rozpoznawalnej\nw&oacute;dki na \u015bwiecie, emituj\u0105c zesz\u0142oroczny spot telewizyjny &#8222;Sea&#8221;.","protected":false},"author":1,"featured_media":48604,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[509,157],"class_list":{"0":"post-48603","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-jwt","9":"tag-smirnoff","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/48603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=48603"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/48603\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/48604"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=48603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=48603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=48603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}