{"id":48554,"date":"2008-07-16T13:25:30","date_gmt":"2008-07-16T11:25:30","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/carat-zdobywa-budzet-kohler\/"},"modified":"2008-07-16T13:25:30","modified_gmt":"2008-07-16T11:25:30","slug":"carat-zdobywa-budzet-kohler","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/carat-zdobywa-budzet-kohler.html","title":{"rendered":"Carat zdobywa bud\u017cet Kohler"},"content":{"rendered":"<p>Bud\u017cet szacowany na 75 mln dol. nale\u017ca\u0142 do tej pory do Starcom. Sze\u015bciomiesi\u0119czny przetarg zako\u0144czy\u0142 si\u0119 zwyci\u0119stwem Carat nad Starcom oraz nale\u017c\u0105cym do WPP, MindShare.<\/p>\n<p>Dom mediowy odpowiedzialny b\u0119dzie za najwa\u017cniejsze dla koncernu rynki, jak Wielka Brytania, Europa kontynentalna, \u015arodkowy Wsch&oacute;d oraz obie Ameryki.<\/p>\n<p>&#8211; Jeste\u015bmy pod wra\u017ceniem zintegrowanej, globalnej struktury zarz\u0105dzania bud\u017cetem, przedstawionej przez Carat oraz jej filozofi\u0105 dzia\u0142ania we wszystkich mediach, zar&oacute;wno nowych jak i tych bardziej tradycyjnych &#8211; stwierdza John Engberg z Kohler.<\/p>\n<p>Bud\u017cet Kohler pozostanie w r\u0119kach nale\u017c\u0105cej do Omnicom Group agencji GSD&amp;M Idea City. Koncern wydaje rocznie pomi\u0119dzy 65 a 75 mln dolar&oacute;w na media, przy czym w samych Stanach Zjednoczonych by\u0142o to 44 mln &#8211; zgodnie z danymi podanymi przez TNS Media Intelligence.<\/p>\n","protected":false},"excerpt":{"rendered":"Carat zajmie si\u0119 zakupem i planowaniem medi&oacute;w jednego z najwi\u0119kszych producent&oacute;w wyposa\u017cenia \u0142azienek i kuchni, Kohler.","protected":false},"author":1,"featured_media":48555,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[150],"class_list":{"0":"post-48554","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-carat","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/48554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=48554"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/48554\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/48555"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=48554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=48554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=48554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}