{"id":48542,"date":"2008-07-16T15:00:02","date_gmt":"2008-07-16T13:00:02","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/efekty-reklam-w-onet-pl\/"},"modified":"2008-07-16T15:00:02","modified_gmt":"2008-07-16T13:00:02","slug":"efekty-reklam-w-onet-pl","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/efekty-reklam-w-onet-pl.html","title":{"rendered":"Efekty reklam w Onet.pl"},"content":{"rendered":"<p>Portal zawar\u0142 umow\u0119 o wsp&oacute;\u0142pracy z firm\u0105 Tradedoubler, kt&oacute;ra dostarcza narz\u0119dzia pozwalaj\u0105ce na rozliczenia portalu z reklamodawc\u0105 za konkretn\u0105 akcj\u0119. Akcj\u0105 mo\u017ce by\u0107 przekierowanie u\u017cytkownika na stron\u0119 reklamodawcy, wype\u0142nienie formularza zam&oacute;wienia czy sprzeda\u017c danego produktu. P\u0142atno\u015b\u0107 za akcj\u0119 odbywa si\u0119 wtedy, gdy nast\u0119puje efekt po\u017c\u0105dany przez reklamodawc\u0119.<\/p>\n<p>Ponadto przy korzystaniu z modelu CPA w Onet.pl jest dost\u0119p do analiz pozwalaj\u0105cych na modyfikowanie kampanii podczas jej trwania. Formy reklamowe towarzysz\u0105ce kampaniom CPA maj\u0105 by\u0107 nieinwazyjne i umieszczane kontekstowo w serwisach tematycznych.<\/p>\n<p>Portal Onet.pl stworzy\u0142 zesp&oacute;\u0142, kt&oacute;ry odpowiada za obs\u0142ug\u0119 kampanii w modelu CPA, dbaj\u0105cy o optymalizacj\u0119, daj\u0105cy wsparcie techniczne, merytoryczne oraz biznesowe.<\/p>\n","protected":false},"excerpt":{"rendered":"Onet.pl wprowadzi\u0142 do swojej oferty sprzeda\u017cy reklam model CPA &#8211; Cost\nPer Action, dzi\u0119ki kt&oacute;remu reklamy rozliczane s\u0105 efektywno\u015bciowo.","protected":false},"author":1,"featured_media":48543,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[132],"class_list":{"0":"post-48542","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-onet-pl","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/48542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=48542"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/48542\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/48543"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=48542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=48542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=48542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}