{"id":48536,"date":"2008-07-16T15:56:00","date_gmt":"2008-07-16T13:56:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/cappy-ice-fruit-owcowo\/"},"modified":"2008-07-16T15:56:00","modified_gmt":"2008-07-16T13:56:00","slug":"cappy-ice-fruit-owcowo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/cappy-ice-fruit-owcowo.html","title":{"rendered":"Cappy Ice Fruit owcowo"},"content":{"rendered":"<p>Wprowadzenie na rynek Cappy Ice Fruit to kolejny krok w kierunku poszerzenia oferty firmy w zakresie sok&oacute;w i napoj&oacute;w owocowych.<\/p>\n<p>Wprowadzeniu produktu na rynek b\u0119dzie towarzyszy\u0142a zintegrowana kampania marketingowa obejmuj\u0105ca reklam\u0119 telewizyjn\u0105, outdoor oraz internet, a tak\u017ce dzia\u0142ania BTL. Na potrzeby kampanii zosta\u0142y zaplanowane akcje wspieraj\u0105ce dystrybucj\u0119 oraz sprzeda\u017c produktu m.in.: sprz\u0119t merchandisingowy (displaye, racki, standy), lod&oacute;wki, itp.<\/p>\n<p>W realizacj\u0119 kampanii zosta\u0142y zaanga\u017cowane firmy wspieraj\u0105ce: Lowe (kreacja kampanii), Starcom (dob&oacute;r medi&oacute;w), K2 (internet), Point of View (PR).<\/p>\n","protected":false},"excerpt":{"rendered":"Coca-Cola Poland wprowadza na rynek nowe produkty pod mark\u0105 Cappy &#8211;\nCappy Ice Fruit. Jest to&nbsp; propozycja napoj&oacute;w niegazowanych\nwyprodukowanych na bazie sok&oacute;w owocowych.","protected":false},"author":1,"featured_media":48537,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[48,203,377],"class_list":{"0":"post-48536","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-k2","9":"tag-lowe","10":"tag-starcom","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/48536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=48536"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/48536\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/48537"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=48536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=48536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=48536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}