{"id":4851,"date":"2012-09-11T13:59:28","date_gmt":"2012-09-11T11:59:28","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/was-ist-das-kapusta-i-kwas-w-kampanii-goethe-institut\/"},"modified":"2012-09-11T13:59:28","modified_gmt":"2012-09-11T11:59:28","slug":"was-ist-das-kapusta-i-kwas-w-kampanii-goethe-institut","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/was-ist-das-kapusta-i-kwas-w-kampanii-goethe-institut.html","title":{"rendered":"&#8222;Was ist das? Kapusta i kwas&#8221; w kampanii Goethe-Institut"},"content":{"rendered":"<p>Kampania obejmuje billboardy, infoscreeny oraz kampani\u0119 (ods\u0142ony) w internecie (fanpage Goethe-Institut i viralowe rozprzestrzenianie reklam).<\/p>\n<p>W ramach akcji zrealizowanych zosta\u0142o pi\u0119\u0107 kreacji: &#8222;Was ist das? Kapusta i kwas!&#8221;, &#8222;Eine kleine \u015awinke po polu gelaufen&#8221;, &#8222;Meine Mutter ist Computer&#8221;, &#8222;Rowen kopen&#8221; oraz &#8222;Ni\u015bt fersztejen&#8221;.<\/p>\n<p>Ka\u017cda z nich nawi\u0105zuje do zwyczajowego &#8222;udawanego niemieckiego&#8221;, fraz, kt&oacute;re znamy, udajemy, \u017ce znamy lub udajemy, \u017ce istniej\u0105 w j\u0119zyku niemieckim.<\/p>\n<p>Goethe-Institut w swojej kampanii podpowiada, \u017ce &#8222;mo\u017ce najwy\u017cszy czas uczy\u0107 si\u0119 niemieckiego we w\u0142a\u015bciwym miejscu&#8221;.<\/p>\n<p>Kampania potrwa przez ca\u0142y wrzesie\u0144. Za pomys\u0142 i realizacj\u0119 kampanii odpowiedzialna jest agencja leniva.studio.<\/p>\n","protected":false},"excerpt":{"rendered":"Goethe-Institut prowadzi kampani\u0119 promocyjn\u0105 swojej oferty kurs&oacute;w j\u0119zykowych, nawi\u0105zuj\u0105c\u0105 do stereotyp&oacute;w na temat j\u0119zyka niemieckiego i polsko-niemieckich fraz.","protected":false},"author":1,"featured_media":4852,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[832],"class_list":{"0":"post-4851","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-leniva-studio","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/4851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=4851"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/4851\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/4852"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=4851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=4851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=4851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}