{"id":48360,"date":"2008-07-22T16:51:26","date_gmt":"2008-07-22T14:51:26","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ibuprom-na-mount-everescie\/"},"modified":"2008-07-22T16:51:26","modified_gmt":"2008-07-22T14:51:26","slug":"ibuprom-na-mount-everescie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/ibuprom-na-mount-everescie.html","title":{"rendered":"Ibuprom na Mount Evere\u015bcie"},"content":{"rendered":"<p>Pierwsza ods\u0142ona kampanii to reklama Ibupromu Max pod tytu\u0142em &#8222;Mount Everest&#8221;, przedstawiaj\u0105ca histori\u0119 Agnieszki Kieli-Pa\u0142ys, kt&oacute;ra jako czwarta Polka w historii zdoby\u0142a Mount Everest.<\/p>\n<p>Kampania reklamowa rozpocznie si\u0119 w czwartym tygodniu lipca br. G\u0142&oacute;wnym kana\u0142em komunikacji b\u0119dzie telewizja (m.in. TVP, TVN, TVN7, TVN24, TVN Style, Polsat, Canal+, AXN i VH1). Brak informacji o wsparciu kampanii w innych mediach.<\/p>\n<p>Strategia komunikacji oraz reklama telewizyjna zosta\u0142y przygotowane przez agencj\u0119 Red 8 Communications Group, kt&oacute;ra wygra\u0142a przetarg na obs\u0142ug\u0119 tej marki pod koniec ub. roku.<\/p>\n<p>Planowaniem i zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 Starcom.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &#8222;Dla niepokonanych&#8221; rozpoczyna si\u0119 nowa kampania marki Ibuprom.","protected":false},"author":1,"featured_media":48361,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[814,377],"class_list":{"0":"post-48360","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-red8","9":"tag-starcom","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/48360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=48360"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/48360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/48361"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=48360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=48360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=48360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}