{"id":48344,"date":"2008-07-23T10:12:03","date_gmt":"2008-07-23T08:12:03","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/przychody-reklamowe-tvp-w-dol-polsat-na-czele\/"},"modified":"2008-07-23T10:12:03","modified_gmt":"2008-07-23T08:12:03","slug":"przychody-reklamowe-tvp-w-dol-polsat-na-czele","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/przychody-reklamowe-tvp-w-dol-polsat-na-czele.html","title":{"rendered":"Przychody reklamowe: TVP w d\u00f3\u0142, Polsat na czele"},"content":{"rendered":"<p>W por&oacute;wnaniu z pierwszym p&oacute;\u0142roczem 2007 roku wp\u0142ywy Polsatu wzros\u0142y o 28,46 proc., co daje \u0142\u0105czn\u0105 sum\u0119 1,33 mld z\u0142. Na drugim miejscu jest TVN, kt&oacute;ry zanotowa\u0142 1,27 mld z\u0142 (21,85 proc. wi\u0119cej ni\u017c w rok temu).<\/p>\n<p>Mniej na reklamach zarobi\u0142a Telewizja Publiczna. Wp\u0142ywy Jedynki zmala\u0142y o 11,01 proc., a Dw&oacute;jki o 16,25 proc. co daje odpowiednio 699 mln i 461 mln z\u0142.<\/p>\n<p>Wzrost wp\u0142yw&oacute;w z reklam zanotowa\u0142y AXN (86,03 proc. wi\u0119cej) oraz TV4 (20,17 proc. wi\u0119cej). W pierwszej dziesi\u0105tce kana\u0142&oacute;w znalaz\u0142y si\u0119 tak\u017ce TV Puls (131 mln z\u0142 wp\u0142yw&oacute;w), TVN24 (106 mln z\u0142), Polsat Sport (104 mln z\u0142) i TVN Siedem (78 mln z\u0142).<\/p>\n<p>Dane nie uwzgl\u0119dniaj\u0105 indywidualnie negocjowanych rabat&oacute;w ani nak\u0142ad&oacute;w na autopromocj\u0119. Kwoty zosta\u0142y opracowane na podstawie cennik&oacute;w netto.<\/p>\n","protected":false},"excerpt":{"rendered":"Jak wynika z danych firmy Expert Monitor w minionym p&oacute;\u0142roczu spo\u015br&oacute;d kana\u0142&oacute;w telewizyjnych najwi\u0119cej zarobi\u0142 Polsat.","protected":false},"author":1,"featured_media":48345,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[1836],"class_list":{"0":"post-48344","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-expert-monitor","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/48344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=48344"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/48344\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/48345"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=48344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=48344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=48344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}