{"id":48330,"date":"2008-07-23T14:30:49","date_gmt":"2008-07-23T12:30:49","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/targetowanie-behawioralne-w-onecie\/"},"modified":"2008-07-23T14:30:49","modified_gmt":"2008-07-23T12:30:49","slug":"targetowanie-behawioralne-w-onecie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/targetowanie-behawioralne-w-onecie.html","title":{"rendered":"Targetowanie behawioralne w Onecie"},"content":{"rendered":"<p>Kampanie targetowane behawioralnie opiera\u0107 si\u0119 b\u0119d\u0105 na analizie zachowa\u0144 internauty w portalu Onet.pl i innych serwisach Grupy Onet.pl. W bazie danych zapisywane b\u0119d\u0105 m.in. informacje o tym, jakie serwisy odwiedza u\u017cytkownik, czy te\u017c w jaki spos&oacute;b z nich korzysta.<\/p>\n<p>Z bazy b\u0119dzie mo\u017cna wybiera\u0107 dane o u\u017cytkownikach, kt&oacute;rych profile najbardziej odpowiadaj\u0105 potrzebom reklamodawcy, wykorzystuj\u0105c w tworzeniu &#8222;target&oacute;w&#8221; dowoln\u0105 liczb\u0119 filtr&oacute;w. Platforma technologiczna ma tak\u017ce pomaga\u0107 modyfikowa\u0107 grup\u0119 docelow\u0105, tak aby wp\u0142ywa\u0107 na skuteczno\u015b\u0107 kampanii w trakcie jej trwania.<\/p>\n<p>Pe\u0142ne rozwi\u0105zanie technologiczne do obs\u0142ugi dzia\u0142a\u0144 targetowanych behawioralnie dostarcza portalowi zewn\u0119trzna zagraniczna firma. Platforma ma by\u0107 zintegrowana z serwerem reklam Atlas\/Accipiter AdManager, z kt&oacute;rego Onet.pl korzysta do emisji kampanii reklamowych.<\/p>\n","protected":false},"excerpt":{"rendered":"Onet.pl wdra\u017ca system targetowania behawioralnego reklam. W portalu rozpoczynaj\u0105 si\u0119 testowe kampanie dla pierwszych klient&oacute;w.","protected":false},"author":1,"featured_media":48331,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[132],"class_list":{"0":"post-48330","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-onet-pl","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/48330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=48330"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/48330\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/48331"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=48330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=48330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=48330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}