{"id":4825,"date":"2012-09-11T17:27:04","date_gmt":"2012-09-11T15:27:04","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/o2-ma-wlasna-telewizje\/"},"modified":"2012-09-11T17:27:04","modified_gmt":"2012-09-11T15:27:04","slug":"o2-ma-wlasna-telewizje","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/inne\/o2-ma-wlasna-telewizje.html","title":{"rendered":"o2 ma w\u0142asn\u0105 telewizj\u0119"},"content":{"rendered":"<p>Na &#8222;anten\u0119&#8221; lajk.tv b\u0119dzie trafia\u0107 12 materia\u0142&oacute;w dziennie, a akcent b\u0119dzie k\u0142adziony na tematy, kt&oacute;re s\u0105 w rotacji na Facebooku, blogach i vlogach.<\/p>\n<p>Produkt jest adresowany do internaut&oacute;w w wieku 14-30 lat, cho\u0107 poszczeg&oacute;lne cykle b\u0119d\u0105 poszukiwa\u0107 odbiorc&oacute;w tak\u017ce w innych grupach wiekowych.<\/p>\n<p>&#8211; Wi\u0119kszo\u015b\u0107 du\u017cych podmiot&oacute;w ustawia si\u0119 w opozycji do YouTube, ewentualnie zaciska z\u0119by i bez przekonania flirtuje. Nie mamy takich rozterek, lajk.tv b\u0119dzie funkcjonowa\u0107&nbsp;na w\u0142asnej platformie, podpiera\u0107 si\u0119 b\u0119dzie Wrzut\u0105 i wortalami nale\u017c\u0105cymi do Grupy o2, ale budowanie widowni na YouTube b\u0119dzie mia\u0142o wysoki priorytet &#8211; wyja\u015bnia Micha\u0142 Bra\u0144ski, cz\u0142onek zarz\u0105du Grupy o2.<\/p>\n<p>W ofercie dla reklamodawc&oacute;w w lajk.tv obok standardowych format&oacute;w reklamowych wyst\u0119powa\u0107 b\u0119d\u0105: product placement\/integration, sponsoring cykl&oacute;w i prezenter&oacute;w, serie branded content, konkursy wsparte wideo, dzia\u0142ania reklamowe anga\u017cuj\u0105ce vloger&oacute;w.<\/p>\n<p>Studio lajk.tv docelowo b\u0119dzie obs\u0142ugiwa\u0107 r&oacute;wnie\u017c kolejne inicjatywy wideo w ramach Grupy o2 oraz s\u0142u\u017cy\u0107 realizacji akcji marketingowych.<\/p>\n","protected":false},"excerpt":{"rendered":"Oficjalnie wystartowa\u0142a telewizja internetowa stworzona przez portal o2.pl, funkcjonuj\u0105ca pod mark\u0105 lajk.tv.&nbsp;","protected":false},"author":1,"featured_media":4826,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[47],"tags":[608],"class_list":{"0":"post-4825","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-inne","8":"tag-o2-pl","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/4825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=4825"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/4825\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/4826"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=4825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=4825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=4825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}