{"id":48203,"date":"2008-07-25T12:48:58","date_gmt":"2008-07-25T10:48:58","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/budzet-pirelli-w-rekach-wk\/"},"modified":"2008-07-25T12:48:58","modified_gmt":"2008-07-25T10:48:58","slug":"budzet-pirelli-w-rekach-wk","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/budzet-pirelli-w-rekach-wk.html","title":{"rendered":"Bud\u017cet Pirelli w r\u0119kach W&K"},"content":{"rendered":"

Pirelli zast\u0119puje tym samym swoj\u0105 dotychczasow\u0105 agencj\u0119, Leo Burnett.<\/p>\n

Wieden & Kennedy odpowiedzialne b\u0119dzie za stworzenie i rozwój globalnej kampanii marki, przy pomocy wartego 18 mln funtów bud\u017cetu reklamowego firmy. – Jeste\u015bmy podekscytowani mo\u017cliwo\u015bci\u0105 wspó\u0142pracy z mark\u0105 Pirelli – stwierdzi\u0142 John Norman, dyrektor kreatywny W&K. – Jej dziedzictwo w zakresie projektowania oraz prowokacyjny styl idealnie komponuje si\u0119 z kreatywnym podej\u015bciem Wieden & Kennedy.<\/p>\n

Pirelli jest pi\u0105tym pod wzgl\u0119dem wielko\u015bci obrotów producentem opon na \u015bwiecie, posiadaj\u0105cym sie\u0107 oko\u0142o 10 tys. punktów dystrybucji i sprzedawców detalicznych w 160 krajach. – Pirelli jest ikon\u0105 w historii innowacyjnego marketingu. Jest to marka z charyzm\u0105 i marka z dusz\u0105 – komentuje dyrektor zarz\u0105dzaj\u0105cy agencji Newman Lee.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Wieden & Kennedy Amsterdam zdoby\u0142a warty 18 mln funtów globalny bud\u017cet reklamowy Pirelli.","protected":false},"author":1,"featured_media":48204,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[1834],"class_list":{"0":"post-48203","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-wiedenkennedy","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/48203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=48203"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/48203\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/48204"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=48203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=48203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=48203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}