{"id":48193,"date":"2008-07-25T14:23:05","date_gmt":"2008-07-25T12:23:05","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/questia-wprowadzi-starbucks-na-polski-rynek\/"},"modified":"2008-07-25T14:23:05","modified_gmt":"2008-07-25T12:23:05","slug":"questia-wprowadzi-starbucks-na-polski-rynek","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/questia-wprowadzi-starbucks-na-polski-rynek.html","title":{"rendered":"Questia wprowadzi Starbucks na polski rynek"},"content":{"rendered":"<p>Questia jest odpowiedzialna za opracowanie oraz realizacj\u0119 strategii komunikacji wprowadzenia marki na polski rynek. Umowa zosta\u0142a podpisana na czas nieokre\u015blony.<\/p>\n<p>W przetargu startowa\u0142y jeszcze 4 agencje PR (nie ujawniono ich nazw).<\/p>\n<p>Starbucks to sie\u0107 ameryka\u0144skich bar&oacute;w kawowych, kt&oacute;re w tym roku b\u0119d\u0105 znane r&oacute;wnie\u017c w Polsce. Pierwsze kawiarnie sieci b\u0119d\u0105 otwarte w Warszawie i we Wroc\u0142awiu. Kolejne miasta to Krak&oacute;w, Gda\u0144sk, \u0141&oacute;d\u017a i Pozna\u0144. <\/p>\n<p>Starbucks na krajowy rynek wprowadzi sp&oacute;\u0142ka AmRest. Umowa joint venture umo\u017cliwiaj\u0105c\u0105 otwieranie i prowadzenie kawiarni Starbucks w Polsce, Czechach i na W\u0119grzech, zosta\u0142a zawarta mi\u0119dzy AmRest a firm\u0105 Starbucks Coffee Company w maju 2007 r.<\/p>\n","protected":false},"excerpt":{"rendered":"Firma Questia wygra\u0142a dwuetapowy przetarg na kompleksow\u0105 obs\u0142ug\u0119 PR marki Starbucks w Polsce.","protected":false},"author":1,"featured_media":48194,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[983,175],"class_list":{"0":"post-48193","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-questia","9":"tag-starbucks","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/48193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=48193"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/48193\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/48194"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=48193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=48193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=48193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}