{"id":47962,"date":"2008-07-31T13:23:03","date_gmt":"2008-07-31T11:23:03","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ddb-paris-przejmuje-budzet-glamour\/"},"modified":"2008-07-31T13:23:03","modified_gmt":"2008-07-31T11:23:03","slug":"ddb-paris-przejmuje-budzet-glamour","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ddb-paris-przejmuje-budzet-glamour.html","title":{"rendered":"DDB Paris przejmuje bud\u017cet Glamour"},"content":{"rendered":"<p>Wydawca stara si\u0119 zmieni\u0107 wizerunek Glamour. Miesi\u0119cznik ma sta\u0107 si\u0119 kolejnym presti\u017cowym magazynem dla kobiet por&oacute;wnywalnym z Vogue czy Vanity Fair.<\/p>\n<p>Kampania przeprowadzona przez JWT London &#8222;Fits into your life and your handbag&#8221; nie przynios\u0142a najwyra\u017aniej oczekiwanego efektu. JWT straci\u0142o paneuropejski bud\u017cet Glamour na rzecz DDB Paris.<\/p>\n<p>Cond&eacute; Nast wybra\u0142o now\u0105 agencj\u0119 w ekspresowym tempie, przetarg, kt&oacute;ry przeprowadzi\u0142o londy\u0144skie biuro wydawcy, og\u0142oszony zosta\u0142 w po\u0142owie lipca. Opr&oacute;cz dotychczasowej agencji magazynu, DDB Paris wyeliminowa\u0142o r&oacute;wnie\u017c Ogilvy Advertising oraz BETC Euro RSCG.<\/p>\n","protected":false},"excerpt":{"rendered":"Cond&eacute; Nast wybra\u0142o agencj\u0119 dla miesi\u0119cznika Glamour. Paneuropejski bud\u017cet magazynu pow\u0119druje do DDB Paris.","protected":false},"author":1,"featured_media":47963,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2750,941],"class_list":{"0":"post-47962","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-conde-nast","9":"tag-glamour","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=47962"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47962\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/47963"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=47962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=47962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=47962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}