{"id":47928,"date":"2008-07-31T20:16:48","date_gmt":"2008-07-31T18:16:48","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/sobieszek-i-barcinski-zalozyli-gamevertising-lab\/"},"modified":"2008-07-31T20:16:48","modified_gmt":"2008-07-31T18:16:48","slug":"sobieszek-i-barcinski-zalozyli-gamevertising-lab","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/sobieszek-i-barcinski-zalozyli-gamevertising-lab.html","title":{"rendered":"Sobieszek i Barci\u0144ski za\u0142o\u017cyli Gamevertising Lab"},"content":{"rendered":"<p>Krzysztof Sobieszek jest new media managerem w domu mediowym MindShare, Marcin Barci\u0144ski pe\u0142ni\u0142 dotychczas funkcj\u0119 dyrektora e-commerce w Gram.pl.<\/p>\n<p>Jej celem jest realizacja bada\u0144 i popularyzacja marketingu z wykorzystaniem gier. Pierwsze badanie ankietowe polskich graczy zosta\u0142o zrealizowane w maju przy wsp&oacute;\u0142pracy z PBI (Polskie Badania Internetu).<\/p>\n<p>&#8211; Reklama w grach jest nieintruzywna, obecno\u015b\u0107 marki traktowana jest przez gracza jako naturalny element wirtualnego \u015brodowiska. Marka tworzy \u015bwiat gry, cz\u0119sto b\u0119d\u0105c g\u0142&oacute;wnym bohaterem. Dlatego gry jako medium wygrywaj\u0105 w walce o zaanga\u017cowanie odbiorcy, zar&oacute;wno na poziomie lokalnym jak globalnym &#8211; argumentuje Krzysztof Sobieszek.<\/p>\n<p>W\u0142asne przemy\u015blenia i  wnioski z bada\u0144 autorzy publikuj\u0105 na blogu <a href=\"http:\/\/www.gamevertising.pl\" target=\"_blank\" rel=\"noopener\">www.gamevertising.pl<\/a>. Projektowi Gamevertising Lab patronuje MindShare.<\/p>\n","protected":false},"excerpt":{"rendered":"Gamevertising Lab jest nieformaln\u0105 struktur\u0105 za\u0142o\u017con\u0105 przez Krzysztofa Sobieszka i Marcina Barci\u0144skiego.","protected":false},"author":1,"featured_media":47929,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[85],"class_list":{"0":"post-47928","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mindshare","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=47928"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/47928\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/47929"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=47928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=47928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=47928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}